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Technology and Marketing Agency

Business Development - Manager

₹3L – ₹9L
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A business development professional has three primary responsibilities:
- Identifying new sales leads
- Pitching services
- Maintaining fruitful relationships with existing customers

When it comes to generating leads, day-to-day duties typically include:
- Researching organisations and individuals online (especially on social media) to identify new leads and potential new markets
- Researching the needs of other companies and learning who makes decisions about purchasing
- Contacting potential clients via email or phone to establish rapport and set up meetings
- Planning and overseeing new marketing initiatives
- Using other channels to generate quality leads

When it comes to the challenge of actually selling, other typical duties include:
- Preparing PowerPoint presentations and sales displays
- Developing quotes and proposals
- Negotiating and renegotiating by phone, email, and in person
- Developing sales goals for the team and ensuring they are met
- Training personnel and helping team members develop their skills

To keep healthy relationships with clients, this mostly requires socialisation. So from simple chats on the phone to lunches and events or conferences business development managers must be sure to keep their customers happy. Of course, as with all office jobs, documentation is also a big part of the work. Business development professionals are also obligated to write reports and provide feedback to upper management about what is and is not working.

To be an effective business development executive, an individual must be:
- Socially adept
- Good with numbers

The skills you need to excel in this position include:
- Strong communication and IT fluency
- Creative talents and the ability to solve tough problems
- In-depth knowledge of the IT sales and Digital marketing and latest trends
- The ability to handle pressure and meet deadlines
- Skill in prioritizing and triaging obligations
- Attention to detail
- Excellent time management and organisation

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