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Financial Access. Anytime, anywhere.

Marketing Manager

$130k – $160k • No equity
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Branch Overview
Branch delivers world-class financial services to the mobile generation. With offices in San Francisco, Lagos, Mexico City, Mumbai and Nairobi, Branch is a for-profit socially conscious company that uses the power of data science to reduce the cost of delivering financial services in emerging markets. We believe that everyone, everywhere deserves fair financial access. The rapid spread of smartphones presents an opportunity for the world's emerging middle class to access banking options and achieve financial flexibility.

Branch's mission-driven team is led by founder and former CEO of Kiva.org. The company presents a rich opportunity for our team members to drive meaningful growth in rapidly evolving and changing markets. Most recently, Branch announced its Series C and has garnered more than $100M in funding with investments from leading Silicon Valley firms.

Job Overview
Branch is looking for a marketing manager to play a dynamic and wide ranging role within the company. As one of the first hires on our marketing team, you’ll take the lead in building internal systems and processes that align our marketing operations with our business objectives. In this role, you will work with our in-country teams to develop customer insights and effective outbound communication, especially focusing on the go-to-market strategy for new product launches. You’ll also work closely with our local teams to craft a compelling brand that resonates with our customers.

Responsibilities
- Build internal systems and processes to scale global marketing operations, including contributing to forward looking growth projections and budgets
- Collaborate with in-country teams to conduct customer studies, market research and competitive analyses across all of our markets
- Develop value proposition and strategic messaging frameworks for key customer touch points and implement processes to ensure consistency and quality in all customer communications
- Build and test multi-channel lifecycle and social media communication programs, including running experiments to evaluate new channels and content
- Create and direct the development of creative assets, including video, digital, and landing pages, including developing and executing go-to-market plans for new product launches
- Work with the leadership and in-country teams to develop and maintain a consistent and distinct brand identity

Qualifications
- You have at least 5 years experience across some combination of product marketing, brand marketing, communications, and / or growth marketing with knowledge of various digital communication channels
- You have deep expertise in running effective customer insights and market research programs with a proven ability to turn data into impactful marketing campaigns or new product features
- You’ve demonstrated a strong eye for design and a keen sense of effective customer communications with the ability to build processes and systems to ensure consistency and quality across numerous communication channels
- You are highly entrepreneurial and have proven ability to teach yourself new skills and demonstrated the initiative to solve problems before they arise
- You know that startups are a team sport and have a natural desire to listen to others, speak your mind, and ask the right questions

Benefits of Joining
Mission-driven and fast-paced, entrepreneurial environment
Competitive salary and equity package
99% coverage of insurance costs (health, dental, vision)
Unlimited paid time off
Discretionary trips to our offices across the globe (Nairobi, Lagos, Mumbai, Mexico City)
Pre-tax commuter and 401(k) programs
Weekly team meals
Flexible working hours

Branch International is an Equal Opportunity Employer. The company does not and will not discriminate in employment on any basis prohibited by applicable law.

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