Avatar for Branch

Financial Access. Anytime, anywhere.

Growth Marketing Manager

$130k – $160k • No equity
Apply now
Branch Overview
Branch delivers world-class financial services to the mobile generation. With offices in San Francisco, Lagos, Mexico City, Mumbai and Nairobi, Branch is a for-profit socially conscious company that uses the power of data science to reduce the cost of delivering financial services in emerging markets. We believe that everyone, everywhere deserves fair financial access. The rapid spread of smartphones presents an opportunity for the world's emerging middle class to access banking options and achieve financial flexibility.

Branch's mission-driven team is led by founder and former CEO of Kiva.org. The company presents a rich opportunity for our team members to drive meaningful growth in rapidly evolving and changing markets. Most recently, Branch announced its Series C and has garnered more than $100M in funding with investments from leading Silicon Valley firms.

Job Overview
Branch is looking for a skilled growth marketer to drive new user growth across our global markets. In this role, you'll help manage the day-to-day operations of our performance marketing channels, with a focus on mobile acquisition on Search, Social, Display, and Affiliates. You'll work cross-functionally with our Marketing, Data Science, and Product teams to creatively and efficiently drive customer acquisition and profitability. You'll own testing roadmaps for creative and conversion optimization as well as new channel launches. This role is a unique opportunity to develop a global performance marketing skill-set in fast-paced and diverse markets.

Responsibilities
- Manage, scale and analyze funnel performance of online channels: Social, Search, Display, Referral, and Affiliates
- Work cross-functionally with product, engineering, credit, analytics, country managers, and design to meet ambitious growth targets
- Work with our Product and Analytics teams to develop an A/B testing and experimentation roadmap to identify, connect with, and convert high ROI target audiences into Branch customers
- Identify potential new channels and innovative growth opportunities
Manage relationships with affiliates to ensure efficient and cost-effective ad spend

Qualifications
- You have at least 5 years experience in growth marketing and / or digital advertising across a variety of channels with a strong focus on mobile acquisition
- You have a demonstrated track record of developing and executing A/B tests, as well as a love of analyzing and translating data into business and consumer insights
- You have a deep understanding of marketing attribution and strong analytical skills, including expertise with Excel and familiarity with SQL
- You are highly entrepreneurial and have proven ability to teach yourself new skills and demonstrated the initiative to solve problems before they arise
- You know that startups are a team sport and have a natural desire to listen to others, speak your mind, and ask the right questions

Benefits of Joining
Mission-driven and fast-paced, entrepreneurial environment
Competitive salary and equity package
99% coverage of insurance costs (health, dental, vision)
Unlimited paid time off
Discretionary trips to our offices across the globe (Nairobi, Lagos, Mumbai, Mexico City)
Pre-tax commuter and 401(k) programs
Weekly team meals
Flexible working hours

Branch International is an Equal Opportunity Employer. The company does not and will not discriminate in employment on any basis prohibited by applicable law.

APPLY HERE: hire.withgoogle.com/public/jobs/branchco/view/P_AAAAAAFAAGKEbSNbxxT8wg?tracki…

More jobs at Branch

View all jobs

Marketing Manager

Apply now

Generalist Software Engineer

Apply now

Data Scientist

Apply now

Customer Solutions Associate - India

Apply now

People Operations Lead

Apply now

Senior Analyst, Strategy and Analytics

Apply now