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Organic Digital Marketing Manager

$70k – $150k • No equity
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You are all in on digital marketing, its part of your DNA.

Borza is a venture-backed startup transforming the IT services industry. Transparent, intuitive, and fun can only start to describe the experiences we create.

We are looking for an Organic Digital Marketing Manager to create, develop, implement, track, manage, and optimize our organic digital marketing content and campaigns across all digital channels.

You use the latest marketing tools, hacks, and strategies and are able to create, manage and lead integrated digital marketing campaigns. Working cross-functionally with the rest of the founding team at Borza.

Responsibilities:
- Plan and execute all digital marketing:
- SEO/SEM
- marketing database
- email,
- social media
- display advertising
- Design, build and maintain our social media platforms
- Brainstorm new and creative growth strategies
- Measure digital marketing KPI/ROI performance
- Plan, run and measure experiments and conversion tests
- Create landing pages and optimize the user experience
- Measure user experience across channels and touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging tools.
- Provide thought leadership and perspective

Essentials:

- BS/MS degree in marketing or equivalent, though we prefer experienced top performers.
- Experience with SaaS products Go-to-Market and/or product marketing strategy
- Experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns
- Highly creative and experienced in identifying personas and devising digital campaigns that engage, inform and motivate
- Solid experience in optimizing landing pages and user funnels
- Solid experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools
- Working knowledge of ad serving tools
- Solid knowledge of setting up and optimizing Google Adwords campaigns
- Working experience of HTML, CSS, and JavaScript
- Strong analytical skills and data-driven thinking
- Up-to-date with trends and best practices in digital marketing and measurement

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