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Share economy for wedding dress rentals and sales

Share economy for wedding dress rentals and sales

The millennial woman is accustomed to transacting through the convenience of tech and expects a personalized experience when shopping. For wedding dresses: brides are limited to their local boutique and their small selection of designers, they typically exceed the average $1,200 dress budget, have to wait 6 months to receive their dress, then have to pay to have it altered. The modern woman is looking for a more convenient and affordable approach, including a rental option. Brides and boutiques are frustrated by the inability to meet each other’s needs and no one has the answer
Borrowing Magnolia is a digital brokerage service for wedding dresses, utilizing fit technology and cutting edge 360 degree imaging tech to broker rentals and sales between dress owners and brides-to-be; we take a cut of each transaction while also generating revenue through in-home try-ons, as well as cleaning and storage, resulting in an e-commerce shopping experience where traditional sizing becomes obsolete

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Creating disruptive start-ups in the wedding industry. Founder at @BorrowingMagnolia and @oncelikeaspark. #UGAAlum and #cvillelocal

Cali Brutz

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Happily disrupting the wedding industry. Founder of @Borrowing Magnolia and @once-like-a-spark-llc • Worked at @Teach for America@University of Virginia JD 2013, @University of Georgia alum


Funded over

3 rounds

Latest round

Jun 2015