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Personalization technology driving more online hotel bookings

Personalization technology driving more online hotel bookings

(video presentation starts at 28m:55s)

Booklyng is a solution that adds intelligence and interactive tools to the hotel website and booking engine, in order to offer the hotelier the possibility to interact with his online clients "as if they were face to face" with him at the hotel reception.
Furthermore, the hotel can maintain its own online technology (website and booking engine) as it is, without requiring to involve its IT department, since Booklyng can be integrated via a simple script.
By permitting the hotelier to create a personalized dialogue, based on real time analytics, and a tailored booking experience, controlled through over 100 real time personalization variables, and powered by tens of interaction tools, Booklyng converts the online booking journey from a static experience to a dynamic one.
Consequently, the website conversion ratio can be increased by over 60% and the hotelier’s website becomes the best and more profitable channel to sell its rooms.
Booklyng co-founder & CTO
CEO at Booklyng.com. Formerly CEO of Viajar.com (now part of Lastminute.com Group), Consulant for top Travel companies, Head of Online Marketing at NH Hotels.

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