Avatar for Boatsetter

A Peer-to-Peer Boating Community

CRM Manager

$40k – $60k • No equity
Apply now
Boatsetter is the largest and fastest growing peer-to-peer boating community. We connect renters and owners all in one place; bridging the gap between those who have boats and those who want to use them! Boatsetter is not only making boating more accessible to everyone, we strive to bring positive change to the maritime industry. We are looking for an experienced strategic CRM Manager to join the Marketing team at Boatsetter. This person will be primarily responsible for driving the CRM strategy and overseeing all customer facing communication, across all channels (Email, SMS, Push, In product notifications etc). This role will offer the chance to explore, propose and execute data driven customer communication strategies and touch points.

In this role you will be responsible for…

Support and Lead the transition to a new CRM tool
Customer Lifecycle Management and Ownership
List Health Management and Ownership
Customer Engagement and Retention Strategy
Data and Personalization Stewardship
Creation of new customer cohorts, drip campaigns, editorial campaigns and creative ways to manage the customer through the customer lifecycle.
Measurement, Analytics + Reporting
Vendor, Platform and Relationship Ownership
Messaging + Creative Management and Stakeholders
Advise on best practices to increase email deliverability and engagement


What we’re looking for..

Minimum 2+ years experience in CRM within direct to consumer e-commerce category
Email deployment and management experience. Working with tools such as Iterable, SendGrid, MailChimp, Responsys, Constant Contact, Adobe Campaign, Pardot or other Email Service Provider
Experience in managing the customer lifecycle from intent onward
Push and SMS notification experience a plus.
Passion for customer experience and retention marketing and experience in increasing the value of customers
SQL experience to manage data tables and create relational data tables to drive personalization
Familiarity with HTML and CSS.
Highly organized, results-driven, with exceptional attention to detail with great end-to-end program management
Ability to collaborate cross functionally between multiple teams and stakeholders
Self-starter that thrives under a fast-paced environment
Appreciation and opinions on good design and best practices

More jobs at Boatsetter

View all jobs

PR Manager

Apply now

SEO Manager

Apply now

Operations Internship

Apply now

Market Manager

Apply now

Market Manager

Apply now

Market Manager

Apply now