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BMW wants to sell you subscriptions to your car's features

  • TechCrunch
  • 3 months ago

BMW today announced a number of updates to its in-car software experience during a VR press event, complete with a virtual drive through Munich to show off some of these features. These new updates will come to most recent BMWs that support the company's Operating System 7 later this year ...

BMW wants to sell you subscriptions to your car's features