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A next-generation entertainment studio that is decentralising anime, film and tv.

Growth Hacker & Marketing Lead

$48k – $72k • 0.25% – 1.0%
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Are you an energetic individual with a passion for anime, film and tv ? Do you love new technology and innovation ? Are you a natural communicator who knows how to manage multiple marketing channels online and offline ? Do you have startup experience hacking growth from 0 to 1 ?

As a Marketing Lead you will put these skills to the test and play a role in the future of entertainment! There will never be a boring day as you join the hottest startup in the anime and entertainment space at the ground level.

At BlockPunk, we believe the future of entertainment is peer-to-peer. Creators with the power to go directly to their fans with no middlemen. Fans benefiting economically from their attention and support. Uncovering new voices and stories. Thanks to web 3.0 technologies we can build that future. Our beachhead is anime, a $20B global industry based on the art and craft of Japanese animators. We use cryptography and blockchain to secure authenticity and ownership of collectible merchandise.

Run by ex-head of anime at Netflix, leading industry producers and p2p tech experts we‘re looking for bold team members to join us on our journey. We have a fun office at WeWork Labs Singapore where we regularly play ping-pong, drink free coffee and abuse the Whiteboards.

We are passionate about helping filmmakers and creators succeed and reach their fans. We launched the world’s first crypto art marketplace for anime collectibles from Japan's top creators at blockpunk.net. BlockPunk is backed by Entrepreneur First, SG Innovate (Innovation Centre of the Singapore Government) and DLE Capital (Tokyo Stock Exchange Listed Entertainment Studio: Secret Society Eagle Talon, Dotama the rapper, Tokyo Girls Collection) To name a few titles we have the producers of Devilman:Crybaby and Berserk and the Animatrix as advisors.

Punks become rock stars with 3 chords, this is the Punk era of digital media. Come join our band and help redefine entertainment!

What You Will Learn:

The opportunity to work with renowned execs, producers, directors, studios, and artists from the anime, film and tv world. You will be part of a team with deep experience in production, licensing, digital distribution and cutting-edge technology. We value being creative, honest, hard-working, being fun, humane and collaborative, persistent, constantly learning and producing world-class work!

* Learn about building a startup and entrepreneurship

* Exercise a strong attention to details and constant learning/iteration

* Gain marketing skills (both in social media & traditional media) as you test and optimise across various marketing channels

* Learn good communications skills for explaining decisions and thought processes clearly

* Learn about Blockchain and what it takes to engage community

Your Task:

Based in Singapore and working closely with the Founders as part of the early team, the Marketing Lead is responsible for:

* Marketing strategy – creating strategic marketing/ social communications plans to drive key KPIs and growth metrics

* Social media marketing – creating strategy,managing and growing the company’s presence through blogs, Discord, Twitter, Facebook,and other strategically relevant online properties

* Community relations – Monitoring online discussions, media requests and customer relations and responding in a timely fashion

* Analytics & reporting – Monitoring and measuring the success of your marketing plan and re-calibrating and testing based on the data (i.e. user acquisition, engagement, retention) Also, identifying and reporting on community trends to the product team and advising on potential opportunities or risks.

* Events – Representing the BlockPunk brand in a stellar fashion at events, organising meetups, building networks and spreading positive word-of-mouth.

Requirements

Our ideal candidate:

* Naturally social and an excellent communicator, you are intelligent, likeable and known for your ability to instantly build rapport with people.

* Has experience with social media marketing and growth hacking

* You’ll be experienced with creating content and have exceptional writing skills.

* You know how to manage your time, and can divide your day between planning marketing activities, engaging with the community and attending events – while not forgetting to have fun!

Previous experience and involvement within digital agencies, anime, film, tv, or consumer tech apps will be looked upon favourably.

Meet your team

People you would work with in this role

Julian Lai-Hung

Avatar for Julian Lai-Hung
I used to run anime at Netflix, now starting a p2p anime studio. The badges: Wharton/Booz/WarnerBros/Netflix/Entrepreneur First/still figuring it out...

Jatin Shah

Avatar for Jatin Shah
Founder & CTO @BlockPunk • Early @LinkedIn, @InMobi.

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