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Secured Lending for Cryptoassets

Digital | Product Designer

$75k – $80k • 0.01% – 0.1%
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BlockFi is looking for a Digital Designer to join our team in an exciting time when our brand is focused on elevating our presence within the fintech industry.

This Designer will play a critical role in the successful rebrand of BlockFi’s site and products, in addition to the continued growth of our brand on social platforms.

We’re searching for a candidate who will deliver compelling and meaningful digital experiences in accordance with BlockFi's tone and brand guidelines.
The ideal candidate will have experience working across all types of digital media to create unique but complementary experiences for all platforms. This individual should demonstrate a broad understanding of the digital landscape, in addition to leading trends and changes in consumer behavior. They will identify innovations to leverage on BlockFi website, app, and social platforms.

This role will report directly to our Creative Director and collaborate cross-departmentally to achieve creative and consistent design solutions that align with BlockFi's broader brand narrative.


General
• Ensure that BlockFi content is brought to life with unique, user friendly, high-quality design, without jeopardizing site or app performance.
• Become a brand guardian by monitoring and reviewing all designs and imagery for consistency.
• Brainstorm clear concepts, and execute them to produce finished, functional solutions.
• Understand a target audience's needs and other motivating factors.
Translate those needs and motivations into concepts for compelling interactions and experiences.
• Maintain awareness of future programs and initiatives and how they relate to overall creative strategy.
• Provide engaging descriptions of products, paying close attention to detail and ensuring grammatical accuracy for all assets uploaded to the site.
• Edit and proofread product copy as needed.
• Work collaboratively with Creative Director, Marketing, and Engineering teams to ensure a consistent, integrated brand perception and user experience.
• Communicate to leadership the status of various ongoing projects.


UX-UI
• Collaborate with Creative Director to take basic wireframes, concepts, and prototypes from low to high fidelity.
• Produce clear and compelling website and product layouts, then work with the Product Manager and Engineering team to ensure the final product matches the design.
• Actively assess website and app improvements to ensure BlockFi remains a pioneer in the fintech and crypto industries.
• Ad hoc asset resizing, cropping, retouching, color correcting and optimization of images for the web for our day-to-day digital business needs.


Graphic Design
• Design of promotional digital material such as invites, collateral, and presentations.
• Layout ads according to brand guidelines for all channels.

• Create and iterate standard asset types, icons, illustrations, infographics, and data visualizations.

• Produce content for social media.

• Execute marketing campaigns across all digital channels.


Personal Attributes
• Possesses a genuine curiosity of design, communication and technology trends, and keeps up with competitive developments within these industries.
• A creative thinker and fast-learner with a keen eye and hand for graphics, layout and typography.
• Ability to work in a very fast paced environment and turn around superior creative work in extremely limited timelines.

• Excellent communication and teamwork skills.
• Ability to apply editorial and design concepts from industries outside of fintech.
• A rational thinker with the ability to question and negotiate instructions when needed.
• Willingness to identify inefficiencies with current state processes and offer up solutions to improve them.

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