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Visual browsing the physical world

Visual browsing the physical world

Blippar is the world's leading visual browser and a new consumer verb: 'to blipp'.

Using sophisticated, proprietary image recognition and augmented reality technology, Blippar enables any static, physical image or object to be turned instantly interactive simply by 'looking at it' through a smart device.

Harnessed by marketers, educators, cultural institutions, entertainment companies and media owners to turn their physical assets into portals to interactive experiences, the platform gives everyday consumers an opportunity to spontaneously convert interest into valuable, entertaining and/or helpful content.

Clients include Coca Cola, Proctor and Gamble, L'Oreal, Conde Nast, Time Inc, Nestle, Pepsic, Unilever, Disney and many more.

In June 2014, Blippar acquired Layar - one of the first and largest global pioneers of augmented reality.
Blippar was also the first technology of it's kind to launch on Google Glass (spring '14)
8 million consumer downloads (at 1st Nov, 2014)

Omar Tayeb

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Worked at Blippar

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