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Using AI and Computer Vision to optimize the sponsorship marketplace

Using AI and Computer Vision to optimize the sponsorship marketplace

Ten years ago, sports fans got sports news and information exclusively from the media or television. In 2014, fans get sports news and information directly from the teams and players. As a result, sports franchises are now becoming media companies themselves, hiring reporters, television producers, and digital directors responsible for generating a material new revenue source for team.

As social content has become more image and video based, social media sponsorship activations have become more creative. It is not longer relevant to analyze only text in social media.

Blinkfire Analytics uses computer vision to analyze multimedia resources and generate reports for Teams, Players, Agents and Brands so they can better engage their fans and sponsors.

Brands can now manage their brand lift on the "visual web", first in the sports channel, and later, beyond.

COO Blinfire Analytics. Former Co-founder and of @Plug and Play Tech Center in Spain, expert in internationalization ( spanish speaking markets). Angel Investor

Steve Olechowski

Avatar for Steve Olechowski
Former Co-Founder of FeedBurner and Google Product Manager, Mobile and Advertising. Current: Blinkfire Analytics
Total raised

$900K

Funded over

1 round

Latest round

Jul 2014

Business Development and Sales Executive

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Computer Vision and AI Software Engineer

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Frontend Developer & UX/UI specialist (Valencia, ES)

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Front End Engineer ( Chicago, IL )

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