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Merging content and brand online to make Lululumon for 20-something men

Merging content and brand online to make Lululumon for 20-something men

We built the most versatile pair of gym shorts on the planet. You can now run, swim and relax all in the same pair of shorts. Good luck trying to borrow a pair from your buddy, chances are he is saving them for a date.

Birddogs is part content, part apparel company that is quickly becoming the online activewear brand of choice for 20-something men.

This combination of content and commerce is tailor made for a social/mobile world where the man is the primary buyer of his own clothes.
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Jeff Thrasher

Avatar for Jeff Thrasher
Founder at Auxiliary Industries, Lead Designer at Lululemon Athletica, Design Manager Reebok International, Ecko Unlimited, DKNY Parsons School of Design
Founder/CEO @Birddogs . Getting guys to wear gym shorts on dates. @Greenhill & Co. @IBM . @Mars and Co . Harvard MBA, Rensselaer Engineer.