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Marketing Coordinator

$35k – $60k • 0.1% – 0.25%
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At Binary Alpha, we’re currently searching for a highly qualified marketing coordinator. From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

Objectives of this Role:

-Assist in the development and implementation of the company’s brand strategy
-Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
-Prepare marketing activity reports and metrics for measuring program success
-Provide market research, forecasts, competitive analyses, campaign results, and trends
-Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites

Daily and Monthly Responsibilities:

-Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
-Managing the relationships with marketing partners (Business’s and Influencers)
-Build out marketing campaigns and properly track their performance
Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
-Managing the customer journey
-Managing churn rate
-Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
-Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership

Skills and Qualifications:

-Bachelor’s degree in marketing, advertising, or communications
-Past work experience as a marketing coordinator or similar role
-Knowledge of traditional and digital marketing, content marketing, and social media marketing
-Strong communication skills
-Experience with research using data analytics software
-Google Adwords Certified
-Good at cost per click management
-Experience in building out click-funnels
-Landing page optimization
-Excellent writing, communication, and presentation skills
-Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint

Preferred Qualifications:

-Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
-Working knowledge of HTML and design and email software
-Experience with wordpress
-SEO Experience is a plus

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