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Benchling is the first R&D cloud platform powering the life science industry

Digital & Growth Marketing Manager/Sr. Manager

$90k – $125k estimated
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Over the next 10 years, biotech will fundamentally rewrite the way we live. Gene editing and cell therapy will dramatically change how we treat cancer and other major illnesses. Biofuels and biomaterials will transform the cars we drive, the clothes we wear, and the makeup of everyday objects. Crop science and synthetic biology will produce sustainable and ethical food. Benchling’s mission is to accelerate the research that propels us towards this future, and magnify its impact, through modern software.

Every day, scientists around the world use Benchling in their efforts to solve humanity's most pressing problems. For these scientists, Benchling is the central technology they use to conduct their research.

Benchling was founded by a team of MIT graduates and has raised funding from Benchmark, Andreessen Horowitz, Thrive Capital, and Y Combinator. Our customers include pharmaceutical giants, leading biotechs, and the world's most renowned research institutes.

We are looking for a creative, numbers-driven Digital & Growth Marketing professional who can build and execute a strong digital strategy to generate leads and awareness for Benchling within the R&D community.

 

RESPONSIBILITIES

* Own the digital marketing strategy, budget, and planning
* Execute all digital marketing campaigns in-house or through 3rd-party vendors
* Optimize Benchling's website, landing pages, and blog to improve organic traffic
* Manage SEM, online advertising, and retargeting
* Expand Benchling's digital marketing channels, including content syndication and other advertising channels
* Design effective campaign landing pages and improve conversion rates
* Perform A/B testing on website and marketing campaigns
* Run and coordinate the email marketing program
* Execute day-to-day social media engagement and grow Benchling's social media followers
* Monitor, analyze and report on the impact, engagement, reach and traffic metrics for Benchling's digital campaigns, content, blog and social media efforts


YOU

* 2-4 years experience and proven success in digital marketing
* Strong knowledge of SEO, SEM, Google AdWords, Google Analytics, LinkedIn and Facebook advertising, retargeting, and A/B testing
* Deep understanding of digital marketing metrics and analytics
* Strong numbers orientation with an aptitude for experimentation and constant improvement of marketing campaigns
* Creative in crafting digital campaigns and written communications
* Familiarity with Wordpress, HTML, and CSS
* Experience in B2B enterprise software, a preference
* Knowledge of Salesforce and marketing tools
* Experience in social media, a plus
* Self-starter with ability to thrive in a fast-paced environment
* Excellent organizational skills and ability to manage multiple projects
* Strong attention to detail
* BA or BS in Biology, life sciences, or related field, a bonus but not a requirement

 

OUR VALUES

* Empower through information. We explain the “why” behind every decision, unless there are highly sensitive circumstances. We're honest about how we're doing, especially in difficult times. We believe that sharing information builds trust and enables better decision-making.
* Rely on tenacity. Hard work is one of the greatest factors to determine success and is fully under our control. We must make the most of every day by bringing the highest level of determination. Dreaming big is not enough.
* Raise the bar. Pushing ourselves and others to improve will be uncomfortable and at times result in failure. However, it's critical to our success. We're dedicated to creating a place where everyone feels challenged to improve.
* Build a lever. We choose to build tools and infrastructure that will help others make world-changing innovations. There's less glory in it, but in the words of Archimedes, "Give me a lever long enough and a fulcrum on which to place it, and I shall move the world."

 

PERKS AND BENEFITS

* Beautiful, light-filled office in the Financial District of SF
* Monthly health & wellness stipend
* Work with a talented yet humble team
* Meals and snacks covered
* 401k
* Medical, dental, and vision insurance
* Commuter benefits
* Happy hours, company and team wide social events

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 

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