Intersection of Safety & Technology
Digital Marketing Manager [-_-]$55k – $80k
Drive multi-channel user acquisition through organic and paid media
Develop, deploy, analyze and disseminate comprehensive campaigns for paid social, display and other exploratory channels
Define and optimize conversions KPIs through structured tests and analysis
Coordinate with creative and content teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals
Stay current with Facebook, mobile, display and overall digital marketing best practices
Foster storytelling to create a dynamic, engaging and authentic brand experience that successfully: reflects the spirit of our mission
Inspire, collaborate and propel external partners (Creative, Digital Agency, PR)
Measure and report performance of all digital marketing campaigns, and assess against goals
With the help of our marketing analytics team, optimize end-to-end customer experience,
Knowledge, Skills & Abilities
2-4 years of experience in digital marketing
2+ years of deep, hands-on Facebook campaign management experience, and a strong perspective of what works for the channel: excellent working knowledge of preferred targeting and bidding capabilities in Power Editor
Ability to quickly learn new technology platforms
Experience with working with large data sets and complex analyses
Advanced Excel and analytical skills required (a pivot table MASTER)
Self-starter, ambitious, creative, and a team player
Startup or political campaign experience a plus!
About B A S U
B A S U is proud to be an equal opportunity employer, and provides equal employment opportunities (EEO) to all employees and applicants with our regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, B A S U. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
BASU.COM at a glance
BASU.COM focuses on Security, Consumer Electronics, Public Safety, and Health And Safety. Their company has offices in Orinda. They have a small team that's between 1-10 employees. To date, BASU.COM has raised $93.78K of funding; their latest round was closed on August 2015.