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Interactive Adventure Travel Treasure Hunts everywhere

Chief Marketing BADAS

€20k – €30k • 20.0% – 25.0%
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BADAS offers half-day hour to 3 week-Immersive Adventure Travel Treasure Hunts starting with a series of three half-day adventure travel treasure hunts in and around Vienna, Austria. Each treasure hunt is integrated into the BADAS game. Through immersive and interactive adventure travel treasure hunts, venturers (participants) aged 12+ experience emotionally, mentally and physically deeply engaging, stimulating and challenging adventures on which they discover the most beautiful destinations around the
globe. Participants score points that they can use on other treasure hunts for clues and other advantages, such as discounts on further purchases. Venturers become part of the BADAS global community. Venturers on BADAS trips are connected to the magic in everything: in the natural environment and in the places and cultures they visit the places.
Venturers will connect with themselves and others, will form deep and lasting bonds with other participants and build personal collective pride for their accomplishments.
BADAS will offer both adventures for private individuals and as teambuilding activities for organizations with focus on corporations.

BADAS Chief Marketing BADAS

The Chief Marketing BADAS is a co founding Marketing Executive shareholding position responsible for all Marketing activities in BADAS.
He is responsible for Review, Development and Execution of the BADAS Marketing Strategy, Brand Management, Brand Leadership Management, Development and Distribution of media and all Marketing activities in the BADAS Member Area. He will in liason with the Chief Executive BADAS and the Chief Development BADAS review, develop a data strategy and manage all Marketing and Sales related Key Performance Indicators of the company. He will develop and execute marketing strategies and campaigns aligned with the growth of the company and Scaling of the Business as well as growth of the BADAS Universe and BADAS Society Membership base.

Required Skills

5-10 years of experience in Marketing Leadership Roles - experience in leading marketing teams
Proven Track Record in Performance Marketing
Experience in Marketing in the Tourism Industry
Development and Execution of Marketing Strategies reaching and engaging
Experience in Branding, Brand Management, Brand Promise Development
Experience in developing Data Strategies and developing, collecting, storing, evaluating Key Performance Indicators as well as Data Feedback Loops
Experience in Developing Marketing Campaigns for various target audiences
Experience in Developing Customer Journeys and Customer Touchpoint Design
Experience in Design Thinking for Customer Journey Development
Experience in creating media: photo, video and other media
Development of Social Media Campaigns, Advertising
Experience with Google Analytics and other Analytic Tools
Experience in developing communication strategies for Mission, Vision and Values of companies


The Chief Marketing BADAS is performance driven, deeply empathetic, authentic, passionate and heartfelt. He is an organized leader, that LOVES to connect: With human beings, human beings with the Company Mission and human beings with each other.
The CMB understands human psychology, development
He is passionate about the Outdoors and Nature
He is deeply engaged, motivated, can think high level while being connected to the clients needs, pains, desires and dreams.
He is hard working, dedicated and loyal

Languages: Fluent in English and German, preferably more languages

All BADAS staff are expected to follow the BADAS Company Pillars:

BADAS Company Pillars

Accountability and Responsibility
The Best
Limitless Business
Recognition & Celebration
Authenticity, Vulnerability & Honesty
Customer Service


Marketing Strategy

Review and Development of the BADAS Marketing Strategy
Ongoing Source Market and Destination Market Research, Review and Evaluation

Marketing Campaigns

Development of regional, national and global marketing campaigns:
Marketing through Distributors, Social Media and other media
Development of Marketing Media for Campaigns, Media Management
BADAS Event Marketing

Marketing & Sales Partnership Development
Development of regional, national and global Key Marketing & Sales Partnerships in liaison with the Chief Development BADAS
Development of Marketing Partnerships for the BADAS Member Area - Key Marketing Account Management

Review, and Execution of the BADAS Brand Strategy
Development of BADAS Branding
Brand Management
Execution of BADAS Symbolic Marketing

Branding of BADAS Adventure Travel Treasure Hunts

Development of Branding for every BADAS Adventure Travel Treausure Hunt aligned with BADAS scaling, growth of the company and growth of the BADAS Universe: The Development of the BADAS Game and BADAS Trips, Source Markets and Destinations.

Customer Journey
Review, and Execution of the BADAS Customer Journey
Improvement, Development and Design of the BADAS Customer Journey for Brand Leadership Development
Design of Customer Touchpoints for Delivery of BADAS Mission

Data Strategy and Key Performance Indicators

Development of a Data Strategy
Development, Collecting, Storing, Evaluating of Sales and Marketing related Key Performance Indicators - Building Feedback Loop Systems for Marketing and Brand Leadership and Product Improvement in liaison with other Executives.
Management of Google Analytics, and other Marketing Analytics

Brand Leadership

Executing BADAS Brand Leadership Strategy
Engagement of Clients in Brand Leadership in all stages of the BADAS Customer Journey
Develop and Engage clients in the BADAS Game (Loyalty), the BADAS Society

BADAS Game & The BADAS Member Area

Develop and execute Marketing campaigns engaging clients in the BADAS Game
Management of BADAS Marketing in the BADAS Member Area

Employer Branding
Review and Development of Employer Branding Strategy
Development of marketing media for Employer Branding

As required engage in Consulting and Sales with key stakeholders and clients

Pay and Company Shares: This is a shareholding Co founding position with €1250 of capital investment at transitioning of company into a Limited Liability company, GmbH). The Chief Marketing BADAS will own 20-25% of shares in the company - and pending on business success will earn a salary.


As soon as possible. Position is open until the best candidate is found.

Please send us whatever you want to show us that you will be the best BADAS Chief Marketing BADAS on earth to badas-applications@badas.travel

Job type
Visa sponsorship
Not Available
5+ years
Hiring contact

Meet your team

People you would work with in this role

Lennard Fruehling

Avatar for Lennard Fruehling
Founder of BADAS + Master Leader, Sales and Account Management + Strategic Business Development in Travel, Project Management, Coordination and Facilitation

BADAS at a glance

Interactive Adventure Travel Treasure Hunts everywhere

BADAS focuses on Games, Adventure Travel, Recreation, and Travel & Tourism. Their company has offices in Vienna. They have a small team that's between 1-10 employees.

You can view their website at http://www.jointhenextadventure.com or find them on LinkedIn.

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