Digital Media Director / Manager

We are seeking avid travelers, aspiring entrepreneurs, skilled and experienced professionals to join our Team.

The Digital Media Director / Manager's position will be in-charge of overseeing Digital, Online and Social Media Strategy.

Primary Responsibility:
• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns.
• Utilising a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Improving the usability, design, content and conversion of the company website.
• Responsibility for planning and budgetary control of all digital marketing.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
• Overseeing PPC campaigns monitoring their performance and return on investment.
• Writing informative and effective search engine optimised copy for the website and external blog postings.
• Managing the company’s email marketing campaigns.
• Managing the organisations Social Media accounts ensuring all copy is relevant for the different platforms.
• Monitoring social media for company mentions and engaging with customers where relevant.
• Overseeing the social media strategy for the company ensuring it aligns with the company’s brand.
• Maximizing followers social media platforms such as Facebook, Twitter, Quora, others.
• Developing a content calendar across all platforms ensuring a constant supply of relevant content.

Note: We are start-up organization and the above mentioned are stakeholder positions. They will be awarded in the form of sweat equity shares