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A wholesale automotive marketplace

Growth & Marketing Lead

$75k – $100k
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BacklotCars is seeking a Growth & Marketing Lead to join our dynamic marketing team. We are an online marketplace for auto dealers and our platform is changing the way dealers buy/sell wholesale vehicles. This person will be responsible for creating and executing marketing campaigns across a variety of channels that will increase the acquisition of new selling dealerships (new car dealerships). This person will also run campaigns to help improve existing key metrics (activation, revenue, retention, referral) and help acquire used car dealerships.

We are looking for a team player who is creative, analytical, curious and intelligent who can brainstorm with the best of them and has a keen eye for marketing strategies that drive the needle. This person is driven by leveraging data and making it actionable.

Identify and manage key marketing channels to drive new dealer acquisitions on the platform.
Run experiments to optimize key marketing channels
Monitor performance of new and existing marketing channels
Develop marketing strategy for new market expansion
Cross collaborate with our inside/outside sales, product, and operations teams
Proactive thinker who seeks out new challenges and opportunities
Manage deliverables and timeline for campaigns, track budget for marketing initiatives, track success of current and recent marketing campaigns and share results, key learnings and insights that can be applied to future executions
Compile campaign recaps and assist in the development of various marketing presentations
Maintain marketing/campaign documents including launch calendars, presentations, and plans

Required Skills & Experience:

5-10 years of marketing experience within an agency or in-house environment
Experience leveraging data insights, monitoring channel performance, and understanding key trends for the development of new and existing marketing strategies
Strong knowledge with Google Analytics, Excel (pivot tables/complex formulas) and able to extract trends from a large pool of data
Ability to work on multiple campaigns with tight deadlines
Excellent communication skills, both verbal and written

Preferred Skills & Experience:
Degree in marketing, business, communications or a related area

About Us:

BacklotCars is an online marketplace for auto dealers and is changing the way auto dealers buy/sell wholesale vehicles.
Through BacklotCars, auto dealers, auto finance, and rental car companies can transact without having to go to physical auctions.
Our end to end solution is truly seamless for dealers, as BacklotCars provides vehicle inspections, transportation, and inventory finance.
Our mission is to make wholesale easy so dealers can be more successful.
The team at BacklotCars includes professionals from both inside and outside the auto industry, which gives us a unique perspective on its problems and innovative solutions. We blend our deep expertise in the auto industry and technology to modernize auto wholesale.
We were founded in Kansas City and graduated from 500 Startups, a prestigious accelerator in Silicon Valley. Since launching, we’ve seen tremendous growth and now help dealers buy and sell thousands of cars a month across 25 states.
As one of the fastest growing early-stage startups in the region, we’ve attracted investors from all over the world.
We are looking for individuals who share our growth mindset, and who are ready to execute on ideas that will change an industry. Join us as we keep this expansion rolling.

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