Reconnecting families to food
Jobs at Back to the Roots
Back to the Roots is now working towards re-defining the "future of food" - one that is all about the "undoing of food" back to its simplest ingredients and least processed versions. How do we create and promote food that is made in a kitchen not a lab, and reconnect families back to their food? Our R&D team isn't biochemists and food scientists, it's our grandparents! We think there's a powerful movement that's just starting up around simplicity and un-doing. It is our vision that what "organic brands" were for baby-boomers, radically transparent and simple brands will be for millennials and our kids. Food is the most personal thing there is - it's what we put into our bodies 3x a day - and yet we're so disconnected from it and have so much trust around "new invented foods". We know what works, simple, real food and ingredients - we want to inspire a whole new generation to get excited about that! :)
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