Product Owner B2C

MISION
To develop digital products focused on guest´s acquisition and retention that enables Ayenda to become market leader in LATAM low cost accomodation market.

OUTCOMES
Understand customer profile and journey (demand / guest side)
Analize digital apps sales funnel
Create and nurture sales apps backlog based on user needs and business goals
Implement a backlog prioritization process based on ROI
Lead agile scrum development process
Optimice OTAs/metasearchers as acquisition channels
Design a digital sales approach to corporate sale´s channel

EXTRA COMPETENCIES

• Analytical skills.
• Strategic thinking/visioning.
• Teamwork.

METRICS
Site CVN%
App CVN%
Direct sales share %
GBV growth target
Read 4 full Books in the first 2 months during the trial period.