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Powerful Monetization Suite for publishers

Social media marketer

₹3L – ₹5L
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Role Description :

As the Social Media Markter, you will own, operate, and grow the social media function for Automatad, scaling the operations and impact of our social media accounts across all platforms and talent verticals. You will be responsible for the quality, tone, messaging, and copy on all social channels, ensuring that Automatad is consistently represented as an elite, authoritative brand to each of its audiences, including current and potential Enterprise/SMB


You have a holistic point of view, can think big picture, and have experience building out a brand through social media. You are an analytical thinker and use data to analyze what performs best, what can be optimized, and how Automatad stands against industry and best practice benchmark. You will work cross-functionally with team members in Design, PR, Publications, Community, and Growth to grow pipelines of articles, stories, thought leadership, videos, and more, designed to engage with each of Automatad’ audiences. You will also develop strategies for engaging with trusted brands, people, and media outlets that are relevant to Automatad, and will develop systems for measuring the impact of these strategies.


>You will champion the development of the Automatad’s brand across all
social channels, and act as the social gatekeeper, upholding the creative
standards and best practices for all content published on Automatad’s main
channels.
>You will be responsible for scaling the operations and impact of Automatad’s
social media accounts across all platforms. This includes Automatad’s main
brand account across Twitter, Facebook, Linkedin, Reddit and Instagram.
>You will build out the quarterly and annual social roadmap laddering up to the
overall Brand vision, ensuring continuous innovation and evolution for
Automatad’s channels and content strategy.
>Stay up to date with social media trends and innovations, new platforms and
channels, and making strategic recommendations on Automatad’s approach
to each opportunity.
>Identify, develop and improve the processes to source thought leadership
material for each audience and platform, working with key stakeholders
across the company to source authoritative analyses, tutorials, op-eds,
stories, etc. both written by Automatad and by third parties.
>Build and maintain lists of trusted brands, media outlets, industry thought
leaders, and influencers in each space and recommend strategies for
engaging with them.
>Develop a paid social strategy for Always On, evergreen, and campaign
content.
>You will also build processes for responding to credible brand mentions in a
timely, authoritative way.
>Finally, you will develop systems for tracking the impact of all social media
strategies, setting and maintaining respective KPI reporting and developing
team objectives, and will have the opportunity to scale your function as you
show its impact.


To succeed in this role, you must live and breathe social media and be
comfortable making effective decisions in ambiguous environments, without
extensively defined rules and guidelines. You will be expected to holistically
own social media at Automatad, bringing life to social strategies and
campaigns, continuously improving upon existing best practices, and
strategically thinking about how to scale the function long-term.


Requirements :
>1-2 years experience working in social media marketing and/or
communications, preferably in the technology or Adtech industry, targeting
B2B audiences.
>You must have a strong understanding of best practices across all social
media platforms.
>You must be capable of and eager to learn quickly, diving into new industries,
trends, and concepts with ease.
>You must excel at collaborating with subject matter experts to understand
what is authoritative and what is not, and be capable of translating that into
campaigns and messaging strategies.
>Confidence presenting and providing recommendations to along with
managing expectations of senior leadership and executive teams.
>Strong understanding of the components of compelling, authoritative
communications.
>Proven ability to manage multiple social media accounts across multiple
platforms simultaneously.
>Experience leading and managing an integrated team.
>You must be a self-starter with initiative, creativity, and drive.
Ownership. You must take responsibility for Automatad’s public image.
Quality. You take pride in everything you deliver as a reflection of yourself
and the brand.
>You must be highly detail-oriented.
>Ability to communicate clearly and constantly with teams via Slack and other
collaboration tools.
>You must have outstanding written and verbal communication skills, as well
as perfect grammar and command of the English language.
>Experience with social media software (Hootsuite, Buffer, etc.) as well as
employee advocacy tools.
>A demonstrated ability to engage technologists, designers, finance experts,
enterprise thought leaders on talent, etc. is a plus.

Automatad at a glance

Powerful Monetization Suite for publishers

Automatad focuses on Advertising Platforms, Display Advertising, and Adtech. Their company has offices in New York City. They have a small team that's between 11-50 employees.

You can view their website at https://automatad.com/ or find them on Twitter, Facebook, and LinkedIn.

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