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An online perfume Subscription business. Its Mission: To find your Signature Perfume

An online perfume Subscription business. Its Mission: To find your Signature Perfume

To find your signature fragrance in 4 Easy Steps:

1- Take the SCENT CHARACTER ANALYSIS (answers 10 questions)
2- Receive 5 free samples. your analyzed results delivered to you.
3- login, smell & discover. learn what your results were and discover your scent profile.
4- buy your signature fragrance or subscribe to a monthly supply of a 15 mL bottle of your fragrance.

Phase 2 of the business model is to make personalized fragrances for each of our customers.

The Scent character analysis:
An Interactive Questionnaire that has mapped the full category of 24,000+ fragrance.
Designed and built over 14 months with knowledge of industry experts, perfumers and social psychologists.
On 20+ Unique Dimensions.
(Including: Fragrance Season, Fragrance Character, Scent family, Dietary Impact, Age group,etc)

Who is the customer (short summary)?

The hedonists, narcissists and intellectuals between 20 and 44. Predominantly male. With a deep desire for status, self-expression, and convenience.
Founder @Aura Perfumes • Bachelor in Economics, Chemistry • Specialization: Marketing, Social Psychology • Worked at @P&G

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