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Device Recognition

Device Recognition

Acquired by Bounce Exchange. Previous angel.co profile: The internet cookie has crumbled... Many verticals including marketing agencies, cyber-security, and ad-tech platforms use billions of cookies (and $’s) trying to figure out one thing - who’s viewing their site, ad, or using their app. Unfortunately, cookies lives in 1 browser on 1 device, and 3rd party cookies don't work in mobile — which is the future. Augur has solved the cookie problem. By installing a single line of javascript code on a website or using our SDK in app, Augur can send an anonymous and unique Device ID and Consumer ID through our API. All without using cookies. The secret sauce behind Augur is CAKE, which allows for accurate recognition of a device and the consumer. CAKE is replacing cookies everywhere.

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Roger Pincombe

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Principal Software Engineer with startup, hackathon, and dev evangelism experience. Currently Salesforce, past Microsoft, Yahoo, and startup founder.

Paul Foley

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Director, Colorado Capital Mobilization @Rockies Venture Club.
Total raised


Funded over

5 rounds

Latest round

Acquired (May 2017)