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The fashion destination for women 30+ years of age (the adult ASOS)

The fashion destination for women 30+ years of age (the adult ASOS)

Atterley Road is an ecommerce fashion brand focused on women above 30 year of age. We stock approximately 85 brands and over 2,000 products. The products are carefully curated for their uniqueness, great quality, value for money (avg. selling price £75), and relevance to the age of our customer.

Our core market is premium womenswear, which online is worth $7bn globally, and we are the only pure play operator focused exclusively on it.

The business launched in August 2012. Current annual sales are £1.5m. Business economics are good with high customer repeat purchase rates, and low customer acquisition costs. Recently we launched own label, Atterley Road, with 65%+ margins. The business sells globally but the markets that we are currently focused on are the UK, Ireland and Australia.

The senior team comprises an ex private equity professional, a senior fashion buyer (12 years experience), and a senior fashion merchandiser (13 year experience). It is based in London.
CEO Atterley Road, founder of Benito's Hat (fast casual mexican restaurant chain in London), ex private equity executive (Cinven)
Total raised


Funded over

3 rounds

Latest round

Seed (Sep 2013)

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