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Marketing Retention Specialist

$40k – $70k
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What do we do?
Armoire is revolutionizing the traditional closet and changing the way the world consumes clothing.
We give women access to a closet of their dreams – one that is tailored to their fit & style and provides an endless collection of high-end fashion to look and feel great in.
We’re making a positive impact on our planet. We’ve taken a stand against the devastating impact fast fashion is having on our environment. Through rental of high-end clothing we offer our members an eco-friendly alternative - a way to reduce, reuse, and restyle.
Come join us as we disrupt the multi-trillion-dollar global apparel market!

Who are we?
Armoire is 3 years old and was born out of MIT’s prestigious accelerator program. We’ve raised two rounds of funding and have built a service our customers love!
Our team of 50 is a close-knit family of marketers, member experience specialists, merchandisers, stylists, operators, engineers, designers, finance whizzes and more. Our team continues to expand and evolve as our business grows at an exponential pace! We strive to stay lean and mean, and to always have fun along the way.

What’s the role?
Our customers are at the heart of our business. We are looking for a passionate marketing leader to help our members experience all the value Armoire has to offer.
You will be customer obsessed and use different tools and methods to drive member retention. You will have an understanding of marketing tools and systems on both a strategic and an executional level. You will use data to drive decisions, but you will also search for customer insights and anecdotes to look around corners to anticipate new ways to engage members. You will have a willingness to move fast and experiment often, continually testing, measuring and evolving marketing to engage new and existing members. You will own high-profile goals and influence other teams to embrace the value of engaging and retaining members.
Most importantly, you will bring enthusiasm to our member experience and have a desire to make an impact on the business.

Responsibilities
Lead the strategy for onboarding new members to Armoire to drive engagement and retention
Develop and implement new ways of engaging and rewarding our top Armoire customers to increase retention
Study our best customers. Know what they look like and partner with other marketers to attract more members like them
Dive deep into churn. Talk to customers, analyze data, summarize top causes, and identify strategies to combat
Innovate and implement test and learn strategies and drive scalable results. Track and analyze performance data, and optimize programs for results
Develop plans and detailed requirements for new retention initiatives and oversee execution across teams
Collaborate with product management to develop and launch new retention products
Partner with other teams (marketing, product, member experience) to create a cohesive and integrated customer experience across all touchpoints
Have a willingness to jump in and support other areas of the business, including acquisition and member support

Requirements
BA/BS, MBA or equivalent work experience
3+ years of work experience in retention marketing. Experience with subscription services and/or in a digital business preferred
Ability to think quickly and make decisions in a fast-paced environment
Strong analytical skills including the ability to distill, synthesize, and draw conclusions on data; proficiency in Excel, experience with SQL preferred
Ability to easily transition from high level strategic thinking to detailed execution
Ability to effectively manage consumer expectations and balance against company needs
Excellent communication skills; experience writing customer facing communications

Meet your team

People you would work with in this role

Cynthia Houlton

Avatar for Cynthia Houlton
Digital Marketing Business Development Partnerships/Sales/Vendor Management Subscriptions/Marketplaces/eCommerce  

Healthcare benefits

Snacks!

Commuter benefits

Company events

We donate clothing to organizations that help women find work!

Free unlimited clothing rental!

Flexible environment and schedule!

armoire.style at a glance

armoire.style focuses on Machine Learning, Fashion, Ecommerce, and Fashion Tech. Their company has offices in Seattle. They have a mid-size team that's between 51-200 employees.

You can view their website at https://armoire.style or find them on Facebook and LinkedIn.

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