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Product Market Fit Analytics Powered By Design Thinking

Product Market Fit Analytics Powered By Design Thinking

The Argus Insights Consumer Innovation Analytics platform is the first real-time analytics service designed to improve the product innovation cycle. CIA transforms raw data into meaningful insights that highlight consumer market dynamics. Designed for the product marketing and development community, everyone from the CMO down are empowered by intuitive visualizations that support critical innovation decisions. CIA aligns all marketing functions with actionable product experience metrics.

John Feland

Avatar for John Feland
CEO of Argus Insights, helping Fortune 500 take action on social intelligence using a mix of design & intelligence tools. MIT, Stanford, IDEO, Air Force
Total raised


Funded over

1 round

Latest round

Seed (May 2010)

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