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Boutique advisory firm for CEOs of incumbents. Earn tech multiples on your traditional assets

Boutique advisory firm for CEOs of incumbents. Earn tech multiples on your traditional assets

Applico is a boutique advisory firm that works alongside CEOs and boards of large enterprises to take advantage of platform business opportunities. By capturing synergies between the core business and platform startups, we help enterprises earn tech multiples on their traditional assets.

Our staff is comprised of platform entrepreneurs, operators, bankers and designers. With the release of Amazon best-seller Modern Monopolies in 2016, Alex Moazed and Nicholas Johnson defined the platform business and why it’s the dominant model of the 21st century economy. In 2019, WisdomTree licensed Applico’s Platform Insights data product. Subsequently, WisdomTree released the world’s first ETF comprised of platform businesses: PLAT.

We see huge amounts of intrinsic value locked up inside large conglomerates. Platform businesses always have a large chicken and egg problem to achieve scale. We figured out how to put the two models together.
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Associate Principal

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Platform Analyst

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Business Designer

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Growth Associate

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Senior Business Designer

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Growth Manager

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Growth Data & Automation Manager

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Founder @Applico•Started while @Babson College w/ credit cards. Building the platform community; advisory & product development for disruptive CEO's