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Mobile app vulnerability detection and security certification

Senior Content Marketer (B2B SaaS)

₹6.5L – ₹9.5L • No equity
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What you will do

Contribute to product blog with content that is well researched, persona oriented and engaging.
Get a good grasp of the industry and create compelling content to drive traffic, engagement and leads
Create content for the website around product use-case and help articles, case studies & white papers
Ability to think like a product owner and execute content initiatives in all forms including the ability to ensure all content is on-brand consistent
Distribute content on partner websites, top community forums, and social media
Manage & Position founder profiles in Linkedin /twitter by curating leadership content
Shape the content strategy and contribute to the content calendar.
Own content delivery for Ad campaigns
Own the content calendar to scale our messaging and support regional lead-gen programs across regions and industry verticals
Engage with product integration partners, identify and execute co-marketing/guest blogs /backlink opportunities.
Leverage market data to develop content themes/topics and develop the assets that support a point of view and educate customers that leads to critical behavioural metrics.
Help our sales team differentiate our product offerings with messaging, battle cards, training material and case studies-Develop a micro-content plan and re-purpose content into new forms such as infographics, articles, direct mail, etc
create outreach emails, email sequences for resource downloads
Activation of Inbound marketing Channel through content

Requirements

* Strong understanding of different marketing channels and marketing’s role and impact in a business environment with at least 2 years of experience in Content Marketing & minimum of 1-year experience in a B2B SaaS company serving international markets
* Strong SEO understanding and knowledge
* Passionate about startups, the SaaS industry and Marketing in general
* Strong verbal and written communication skills, impeccable grammar
* Strong research skills
* Portfolio showcasing SEO projects and their outcome
* Knowledge of A/B & multivariate testing
* Experience with Marketing Automation tools like HubSpot /Intercom/drift
* Experience with SEO tools like SEMrush, Ahrefs.
* Experience with both technical and Non-technical aspects of search including page speed, Search algorithms, rich snippets , Page rendering .
* Ability to manage multiple projects, stakeholders and priorities

If interested
Send an email to Chaitanya@appknox.com with the following:
1. Your CV
2. A brief about why you are the best person for this role
3. Share two content marketing examples that you have executed with screenshots of results achieved
4. Share two ideas that Appknox should be experimenting to get better traction online
5. Give an example of a SaaS company that you think is great with content Marketing Tell us why you like them.

Meet your team

People you would work with in this role

gvs chaitanya

Avatar for gvs chaitanya
B2B SaaS |Marketing &Products |Performance Marketing |(4+Years Exp) Strategic Digital Marketing - Cambridge Business School- Top 10 B- Schools
CEO, Appknox Co-Founder XYSec Labs • Worked at @ShoppersOn • Studied at @Kalinga Insitute of Industrial Technology
Mobile Security Researcher | Co-founder @Appknox | Speaker & Trainer @ International Security Conferences | Found security vulnerabilities in Google, Apple, PP

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