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Mobile App Marketing Solution

Digital Media Marketing Manager

₹3.2L – ₹4L • 5.0% – 10.0%
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The Digital Media Manager, Marketing will lead the strategic development of a three-year digital road map including integration across channels.

== Digital Media ==

- Lead development of website, mobile app and email/CRM program
- Leadership in digital marketing innovation, industry trends, tools and technology, new best practices and digital engagement insights
- Leads development of the Online Ordering platform within the mobile app
- Paid digital and paid/organic Social (both English and Spanish) to support the national plan
- Drive search strategy (SEM and SEO), aligned with overarching brand strategic priorities

== CRM ==

- Grow the reach and overall effectiveness of our email marketing program including membership list growth/acquisition
- Data integration/segmentation for email
- Develop a long-term CRM strategy including development of loyalty program and cross channel integration
- Data Insights

=== Qualifications ===

- Bachelor’s degree in related field
- 3+ years of media and digital planning via an agency or in-house client-side