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Organizing the World's Apps

Organizing the World's Apps

Surf solves the discoverability problem with geo-sensitive app recommendations and nuanced personalization. Surf finds the right app with contextually-relevant, geo-location app recommendations. Surf uses a perfect combination of intelligent data: user location; user’s “App Graph”, the apps that are installed, how frequently they are used, and the connections with others Surf users; and the App Index™, 1.4 billion data points on apps, indexed and analyzed by appbackr. The App Index™ is the online home for consumers to find apps through our data-driven discovery process, share their favorite apps, and easily share recommended apps with friends. For four years, this data has been provided to companies from Intel, to Samsung, to Amazon, to Firefox OS, with an endlessly permutable set of options for its use. appbackr was founded in 2010 as a marketplace for developers. Starting in 2012, the company shifted its focus to distribution and discovery with Xchange, the App Index and now Surf.

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Trevor Cornwell

Avatar for Trevor Cornwell
Working to make the world more engaged and enthralled by possibility.
Total raised


Funded over

4 rounds

Latest round

Seed (Nov 2013)