PropTech startup to provide business intelligence for individual households
Chief Marketing Officer$0k – $20k • % – 15.0%
What every chief marketing officer (CMO) in a successful tech startup must know is how to make the digital product or service the most unique out there - ATL marketing - and how to spread the word about it in the best way possible. That is why aside from the main architects behind a tech startup, CMOs are often labeled as the architects that are bringing the solutions together and publishing them to the wider audience.
The truth is, marketing is among the efforts that many of today’s tech startups are short of. This makes startups fail when it comes to their first contact with the audience, or not be acknowledged by them at all.
A great CMO is the architect that transforms an average idea into the most unique one, disrupts industries and helps people discover the service they always needed but did not know that was out there.
In a world full of startups and ideas, there must be a person who knows how to pull the ropes, connect the dots and give as many shout-outs as possible when introducing a tech startup to the digital marketplace.
Ideally, this is a person with a lot of knowledge about marketing and even more connections. He knows the editors of the most popular industry (tech) blogs, knows how to get a word or two in the most prestigious tech magazines and how to make influencers mention the startup in some of their reviews.
All tech startups nowadays are in need of a connector in order to foster a network of crucial contacts and connections that will help them build relationships with customers and eventually get major investments and help their startup grow.
Ants Tech & Labor at a glance
Ants Tech & Labor focuses on SaaS, Information Services, Business Intelligence, Property Management, and Internet of Things. Their company has offices in Toronto. They have a small team that's between 1-10 employees.