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Marketing Manager, Demand Generation$65k – $95k
Named an AJC Top Workplace in 2020, AnswerRocket is the leader in AI-powered analytics disrupting the traditional BI and analytics market. Our self-service analytics platform combines machine learning with natural language generation to enable business leaders to make better, faster decisions. Reporting to the Senior Vice President and leading the marketing team, the ideal candidate will possess a strong understanding of account based marketing and analysis for campaign effectiveness in order to drive new prospects and advance existing opportunities for the Sales team within specific, targeted accounts and contacts.
In this role, you'll get to:
-Strategize and execute effective account based marketing programs and campaigns that meet the growth goals of the business, with a strong emphasis in driving interest and pipeline in key accounts
-Partner closely with the Marketing and Sales teams to develop thoughtful, targeted programs that capture market share and strengthen AnswerRocket in a fast-changing market
-Communicate with Sales and Leadership teams on an ongoing basis to ensure successful follow through of all qualified opportunities as well as identify and research key contacts and titles at targeted accounts
-Forecast, measure, analyze, and report on the program’s impact
-Help drive segmentation analysis and identify segments of opportunity working with the Sales, Marketing and Customer Success teams
-Think creatively and contribute to the big ideas, while executing on the tactics
-Lead a team of talented growth marketers, mentoring and developing their skills
We are looking for people who:
-Have a bachelor’s degree in a Marketing, Business or other relevant discipline
-Come with 5+ years of B2B marketing experience with a focus on target/named account-focused programs in an account-based marketing, demand generation, or field marketing role
-Are data-driven and proficient with extracting analytic insights to segment audiences to optimize efforts
-Possess excellent communication and presentation skills with the ability to work at all levels of an organization
-Have a curiosity for new marketing trends and best practices
-Have exceptional organizational skills with strong attention to detail
Are energetic and have the ability to recruit, motivate, and lead current team members
-Are self-directed and not afraid of a hyper-growth environment
Benefits and perks:
-Competitive salary with top-notch health, dental and vision coverage
401K, Health Savings and Flexible Spending Accounts
-Generous PTO plus standard national holidays
-Paid parental leave
-Flexible working arrangements
-Weekly catered lunches
-Fully stocked kitchen
-Commuter perks and an office with MARTA access
-Complimentary onsite gym
-Casual dress (always)
-Team outings and company events to build community
-Self-funded, stable startup with an approachable leadership team
-Our People (or “Rocketeers” as we say) are the best part about working at AnswerRocket!
Who we are
AnswerRocket is the AI-powered analyst for impact makers. We’re disrupting the traditional BI and analytics market with AI that achieves powerful business outcomes. AnswerRocket’s leading self-service analytics platform combines machine learning with natural language generation to enable business leaders to make better, faster decisions.
We’re a company that’s out to make history. Founded by successful tech entrepreneurs in 2013, AnswerRocket is growing at a stellar pace in every measure - revenues, people, innovation and customers. Named a Cool Vendor in analytics by Gartner, AnswerRocket is changing the way enterprises make decisions every day.
Located in Atlanta, Georgia, AnswerRocket is proud to regularly be recognized for product and company culture achievements. Our team consists of a group of very talented, smart and passionate people with broad interests and backgrounds. We’re looking for go-getters, idea-chasers and it-can-be-doners. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything.
Come As You Are
We aim to build an inclusive workforce. If you’re passionate about this role, but do not meet 100% of the qualifications listed above, we still encourage you to apply. We are an equal opportunity employer and celebrate diversity. We do not discriminate on the basis of age, ancestry, citizenship, color, ethnicity, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or invisible disability status, political affiliation, veteran status, race, religion, or sexual orientation. If you need an accommodation in order to apply for open job opportunities, please submit a description of your accommodation request to email@example.com. This email is only for accommodation requests related to the application process.
Posting Statement: If you are a recruiter or placement agency, please do not submit unsolicited resumes to our team unless we have a prior agreement. AnswerRocket is not liable for and will not pay for any placement fees associated with unsolicited resumes. Thank you.