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Customers love that the Anaplan Connected Planning platform turns response time to real time

Senior Product Marketing Manager

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Anaplan, the Connected Planning pioneer, is changing the way the world’s most respected companies do business. We believe in clear, open communication enabling teams to overcome obstacles and move forward together. We want you to feel that you belong to a team, you matter, and are able to be your authentic self. We all work together to deliver business value with the power of Connected Planning at every level within every organization, and alongside an ever-growing number of users, a rich partner ecosystem, and active community. At Anaplan, our values are key to everything we do. We call it #AnaplanLOVE At Anaplan these words come to life by making employees feel empowered and inspired.Building a strong culture around company values is an ongoing journeythat will continue to be the core of our existence.

At Anaplan, we are looking for a self-motivated SENIOR PRODUCT MARKETING MANAGER to join our growing team in SAN FRANCISCO and contribute as a member of the Global Product organization located in San Francisco, Minneapolis, London and York, UK.

Are you a passionate and results-oriented product marketer with enterprise software background and want to join our growing product marketing team? Anaplan is disrupting the planning and decisions space by creating and leading the Connected Planning category. This is truly a once in a lifetime opportunity to lead messaging, positioning, go-to-market strategy, content development and sales enablement, for an industry-leading Connected Planning platform. If you have a proven track record of successfully launching new categories and/or products and building customer following through innovative go-to-market execution then look no further!

As a Senior Product Marketing Manager, you'll be working closely with the product management, product strategy, competitive intelligence, marketing and field-facing functions, you will assume creation and communication of impactful storylines highlighting Anaplan platform advantage and managing feature/functionality launches. You will create compelling content to drive our marketing programs and be directly responsible for customer adoption. Having past experience with enterprise software business applications, platform, and cloud will contribute to your success at Anaplan.

We are seeking a visionary and an evangelist who has a strong bias for action. If this inspires you and you want to thrive in a fast-paced environment and make quick decisions, we encourage you to get in touch with us and be a part of an amazing journey with Anaplan.

What you’ll be doing:

  • Oversee and drive product marketing and sales enablement plans to support revenue objectives of growing existing ACV and acquiring new customers
  • Build and deliver sales tools across the sales cycle, including presentations, white papers, data sheets, and other tools, to enable sales teams to communicate the value of Anaplan platform effectively
  • Understand complex buying/selling processes involving multiple decision-makers for software and solution purchases and translate that to successful GTM strategies
  • Lead buyer persona and market research activities, leveraging both primary and secondary research to identify potential market opportunities for Anaplan
  • Develop messaging and positioning by connecting with latest market and technology trends while keeping in mind key personas and use cases
  • Manage launches by building value messaging in collaboration with product management, develop collateral and sales tools, and work closely with sales and marketing teams to craft marketing plans and own product launches. Also drive and support partner enablement in collaboration with partner marketing
  • Influence development of product demonstrations by working closely with pre-sales
  • Evangelize and demonstrate our solutions at conferences, tradeshows, to analysts and customers.
  • Work with senior leadership to strategically position Anaplan platform and differentiation as it continues to evolve. Be an influencer, elevate the conversation from just features to transformation, and define GTM approach for early-stage as well as more developed concepts.
  • Continuous ideation and comfortability in working with minimum structure while helping define process and structure for various key initiatives.
  • Ownership and elevating the role of product marketing by being collaborative, creating excitement and being the voice of the product.

More about you:

  • 7+ years related product marketing experience, in one or more of the following areas: enterprise business applications, cloud platform, data processing and management, analytics, planning technology
  • Mix of enterprise software, high growth startups and fast paced environments. Showcase examples of strategic initiatives you have owned and executed.
  • Demonstrate you are a product marketing expert with demonstrable product launch/product line ownership experience
  • Strong success in helping drive the entire sales cycle: sales enablement, selling to customers/partners, holding conversations with both line of business executives and technical decision makers.
  • Understanding and use of marketing analytics to make better informed decisions
  • Outstanding communication skills including writing and content development
  • Ability to work cross functionally across an organization with minimum supervision
  • Excellent organizational skills, work ethics and demonstrated ability to meet deadlines
  • Ability to manage multiple priorities
  • Bachelor's and/or master’s degree in a related field in marketing, strategy, business administration, engineering, or science. MBA preferred.

What we offer:

  • A rewarding, progressive career with a company that values diversity, flexibility and understands the need for a good work/life balance.
  • Market-leading salaries combined with generous bonuses, equity and a range of comprehensive benefits.
  • 3 days of paid leave every year to help support the charity or cause of your choice.
  • Huge problems to solve –you will constantly be learning and pushing boundaries, working with some of the most committed people around!

Do you align with Anaplan’s Values?

Collaborative: We go out of our way to help others succeed

Explore all of our Values on Anaplan.com/careers


Our diversity and inclusion commitmentBuild your job in a place that thrives on diversity, inclusion and belonging. We believe in maintaining a hiring and working experience in which all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your true self to work every day! Our story Anaplan is a cloud-native enterprise SaaS company helping global enterprises orchestrate business performance. Our customers come first to create heroes, unlock potential & build trust and confidence. We challenge legacy thinking and software that isn’t flexible for the modern organization. We have architected the only platform that will take the time from planning to decision down to zero. We’re building a truly unique technology. From our calculation engine and in-memory data store, to apps and predictive analytics; amazing technology is being developed every day. We’re addressing a $100B/year problem that all global businesses face. Our mission is to break the traditional business planning mold, currently performed through spreadsheets or legacy systems. Anaplan’s Connected Planning platform is enabling customers to improve decision-making by turning response time into real time, to make better decisions to enhance your business. The platform helps you dynamically orchestrate performance enterprise-wide, and convert constant change to your environment. See what our global customers and partners have to say about Anaplan’s platform is solving some of the most complex challenges in business. CEOs, analysts, and the press agree—Anaplan is changing the way the world does business. Learn about our history, see our recognitions and achievements, and take a look at what it’s like to work at Anaplan. Get to know more about working at Anaplan by checking out our social channels. Facebook | Twitter | Instagram | YouTube Can’t find the perfect role for you? New opportunities are opening up daily: http://anaplan.com/CAREERS COVID-19 UpdateProtecting the health and safety of our communities, including our employees and of those considering a career at Anaplan, is our highest priority. We continue to closely monitor the evolving situation and we appreciate your understanding and flexibility with any related changes to our interviewing process.

United States • San Francisco
Job type
Visa sponsorship
Not Available

Anaplan at a glance

Customers love that the Anaplan Connected Planning platform turns response time to real time

Anaplan focuses on Enterprise Software, Information Technology, Cloud Computing, Sales and Marketing, and Software. Their company has offices in San Francisco, New York, Chicago, Singapore, and London. They have a very large team that's between 1001-5000 employees. To date, Anaplan has raised $296.9M of funding; their latest round was closed on October 2018.

You can view their website at https://www.anaplan.com/ or find them on Twitter, Facebook, and LinkedIn.

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