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Beauty e-commerce, subscription model, content and community

Beauty e-commerce, subscription model, content and community

AlmaShopping is a 1st Beauty E-COMMERCE, COMMUNITY, CONTENT and SUBSCRIPTION MODEL in Latin America. 

Their starting point is recognizing that consumers have changed, and today, a COMMUNITY is a more powerful, more organic and more efficient way of reaching out.

Their business model therefore replicates the “purchasing process of beauty products” in a 3 step approach: TRIAL (AlmaBox, subscription model), RECOMMENDATION (600,000 followers, 150 collaborators generating beauty content) and AVAILABILITY (12,000 SKU).

At the end of the day, putting these 3 gears together makes a powerful mechanism. Alma Cosmerics is not the old marketing way, its the new way: Consumers market to each other and they build the path-to-purchase over the internet, where their consumers are!

Building a community is the way to go to develop beauty e-commerce, and they believe the nature of the market in LATAM makes it the next big think!

Priscilla Maciel

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AlmaBox es el primer servicio de subscripción de belleza de Argentina! Suscribite y recibirás cada mes una caja con los últimos productos de belleza!!

Ignacio Molins

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Founder @AlmaShopping • Worked at @Nestlé, @Rocket Internet

Rita Almela

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Managing Partner @101startups, Co-Founder @AlmaShopping, Co-Founder @CPM TELECOM, Investment Manager @Caixa Capital Risc. EMBA at @Iese Business School
Total raised

$1.1M

Funded over

3 rounds

Latest round

Seed (Aug 2014)

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