AKO is a community marketplace for fashion and lifestyle professionals only
Head of Marketing/ Chief Marketing Officer$50k – $70k • 3.0% – 7.0%
AKO is a marketplace for fashion and lifestyle professionals. AKO connects clients and customers to fashion and lifestyle professionals at the different spectrum of rates, quality and experience.
What we are trying to do is decentralize the fashion and lifestyle industry and commercialize the plethora of services within the industry.
Our team is seeking a Chief of Marketing to develop, create and scale our marketing strategy from the ground up. We're looking for someone who lives and breathes digital marketing and has a passion for growing a brand. You'll make an impact by generating leads and solidifying our position in the market. AKO's Chief Marketing Officer (CMO) will responsible for all marketing operations of the company including lead acquisition, sales enablement, communications, retention, and brand development. This executive leads a team of enthusiastic, analytical, and passionate marketing professionals to develop, execute, and optimize the marketing strategy. We are looking for someone with a history of brand development and proven ability to accelerate company growth leveraging the latest marketing strategies and technologies. This role goes beyond traditional marketing tactics to generate awareness, educate the consumer on the viability of our platform and services, and in turn drive the consumer to take action and engage the AKO brand.
• Manage overall digital marketing strategy including our social media presence, email and newsletter campaigns, display advertising, SEO/SEM and pay-per-click campaigns.
• Measure and assess performance of all digital marketing campaigns including A/B testing to improve conversion and retention rates.
• Develop creative marketing strategies to help scale and grow business
• Work alongside internal teams to assist with digital marketing content development.
• Establish analytics processes for data collection and testing to identify trends and insights and provide recommendations for optimizing spend and performance
• A completed BS degree in Business, Marketing, Advertising or other related discipline.
• You've got 2-5 years of experience in marketing, digital marketing, or digital strategy under your belt.
• Experience building and executing brand awareness and public relations campaigns.
• Experience in a growing company with a track record of delivering results.
• Experience ideating and executing killer B2B digital marketing campaigns that deliver results.
• Effective communication, creative design, email automation and writing skills.
• Ability to effectively utilize data analytics, Google Adwords, and marketing analytics to deliver insight and identify opportunities for growth.
• A strong record of developing successful, innovative and cost-effective marketing campaigns.
• A problem solver and go-getter
AKO is pre-seed, and pre-revenue, but we're in process of raising. An official (paid) offer wouldn’t be guaranteed until we’ve successfully raised our seed round.
Compensation: equity + salary post-seed raise is negotiable.
Your privacy is important to us, please submit your CV in confidence.