CRM Manager

Published: 1 month ago
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Airtasker

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Job Location

Job Type

Full Time

Visa Sponsorship

Not Available

Relocation

Allowed

Hiring contact

Bien Lacambra

The Role

We are looking for a CRM Manager to create and deliver multi-channel messaging experiences across the customer lifecycle to drive acquisition, retention, and engagement. You will work with our cross-functional teams to achieve outcomes that elevate our products to new levels. This role is for someone who:

  • Loves attacking and solving complex problems
  • Has passion for innovation to propel the use of the channel forward
  • Puts the customer at the heart of every campaign.
  • Has analytical and experimental mindset.

Who we are:

Our mission at Airtasker is to empower people to realise the full value of their skills. We create jobs and help people get more done all around the world. We are inspired every day by the people who make their livelihood on the Airtasker platform.

Airtasker is a global marketplace for local services. We’re building a platform that allows people to post jobs and allows Taskers to earn a living through these jobs. We’ve spent the last year on a journey of growth and transformation - planting our flag in the UK, Ireland, New Zealand, Singapore and the US, and progressing on our vision for the local services economy.

We are 4.1 million users strong, with over $300M of job opportunities created this year in Australia and overseas, and over $1bn since we begun! We’re making huge strides and we need your help as we accelerate in achieving our mission!

What you'll do:

  • Develop and deliver the messaging strategy to engage customers across all stages of the lifecycle journey
  • Partner with many stakeholders across Airtasker including engineers, product managers, designers, support etc to define best practices and develop marketing strategies that drive conversion, retention, and community engagement
  • Work closely with the Technical Product Manager regarding buy vs build decisions for existing and new CRM tools, and products/platforms with vendors with the goal to simplify the speed at which CRM is able to execute campaigns
  • Manage the workflow processes, procedures, guidelines, requirements, and testing plan for channels, new campaigns and lifecycle flows
  • Work with Data and the TPM to define any new requirements to ensure the right attributes and data are available for relevant, personalised, and real-time campaigns
  • Ensure strategies are optimised and iterated through: identifying emerging opportunities that the business could capitalise on to gain a competitive advantage in terms of consumer acquisition and retention in the market; up to dateUnderstanding and knowledge of different regulations that impact CRM efforts (CANSPAM, CASL, GDPR, etc.)

What it takes to be successful in this role:

  • Understanding and knowledge of different regulations that impact CRM efforts (CANSPAM, CASL, GDPR, etc.)
  • HTML familiarity (ability to understand where changes need to be made)
  • CSS (preferable)
  • Email coding (responsive design)
  • Data visualisation tools (Tableau experience preferred)
  • Experience with Braze (preferred)
  • IP reputation, deliverability, and IP warm up strategies
  • Return Path, Gmail Postmaster, Outlook SNDS
  • Strong commercial acumen
  • Excellent verbal and written communication skills.
  • Ability to influence others, build relationships and collaborate effectively
  • Strong project management skills and adept at prioritising most impactful tasks/projects
  • Ability to operate in a very fast paced environment with ambiguity
  • Strong analytical and experimental mindset

What you'll love:

  • Competitive compensation package
  • Visa, PR sponsorship and relocation support
  • A culture of context, not control - we believe that empowering people through Airtasker starts with empowered people within Airtasker.
  • Flexible workplace environment - we embrace flexible working to support different life stages and lifestyle preferences.
  • Learning and development - as humans, we never stop growing - we believe feedback is a gift, and provide allowances to empower you to identify learning that is right for you.
  • Progressive parental leave policies - we believe that feeling supported to stay connected to both your professional and personal self when raising a family is vital in bringing your best self to work.
  • Airtasker credits - Whether it’s help around the home or planning your next date night, use $1000 worth of credits every year to help you get more done.
  • Connection and celebration - From local “social-cell” events near your house, kids parties in the office, to mega yacht cruises on the harbour - we work hard, and celebrate connecting as people.
  • Dog friendly office - say hello to Harvey, Bruce, and Teddy!

At Airtasker we believe in culture add - that each person is different and has their own background, learnings and unique experiences that can add to the Airtasker cultural tapestry. We pride ourselves on our inclusive culture, and encourage applications from people of all backgrounds.

More about Airtasker

Perks and Benefits

Parental leave
Professional development
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Funding

AMOUNT RAISED
$33M
FUNDED OVER
1 round
Round
C
$33,000,000
Series C Oct 2017
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Founders

Tim Fung
Founder and CEO • 3 years • 12 years
Sydney
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Jonathan lui
Founder • 3 years • 12 years
Singapore
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Go to team image

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