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We help you build products customers love and be happy doing it

We help you build products customers love and be happy doing it

Aha! is the world's #1 product roadmap software and one of the fastest growing companies in the U.S. Building products is invigorating and product managers should be the happiest people on earth. Our cloud-based software helps product and company builders link their brilliant strategy to their team's work and create visual roadmaps.

Aha! was founded in 2013 by Silicon Valley veterans and software development experts, Brian de Haaff and Dr. Chris Waters, whose two previous startups were acquired by well-known public companies. The team has founded or been early employees of six cloud-based technology companies and has a total of 15 issued patents. Aha! is trusted by more than 100,000 users at many of the best-known software, web, and technology companies.

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