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AgingChoices educates and matches consumers to senior living and home care solutions

Data and Email Marketing Analytics Manager

$50k – $70k
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Data and Email Marketing Analytics Manager at AgingChoices.com (a LifestyleCX Company)
Kendall Square, Cambridge, MA
Manager of Analytics | Cambridge, MA, United States

AgingChoices a two-sided marketplace in a booming market, is America's fastest growing senior housing and senior care finder website. We are a venture-backed startup with offices in Rocky Hill, CT and Cambridge, MA. AgingChoices was launched to address the lack of transparency and available information on options for aging adults. Our growing team has an opportunity in our Cambridge office which is housed within Cogo Labs.

Data is the foundation of our business and drives all efforts at AgingChoices including supporting cross-functional projects across marketing operations, senior care analytics, and data engineering. AgingChoices.com is looking for a Data and Email Marketing Analytics Manager that is highly motivated with strong leadership skills, an entrepreneurial spirit, and a love for big data. Our Data and Email Marketing Analytics Manager position offers a high level of autonomy where you will be encouraged to take ownership of your projects and find opportunities in which statistical analysis and modeling can be applied to improve the business.

The Manager of Analytics role is core to the growth of AgingChoices.com. You will continually contribute to our overall product development and business strategy. As Data and Email Marketing Analytics Manager you will learn from and collaborate with the Cogo Labs data teams and other analysts to grow revenue, improve processes and find new opportunities for the growth of AgingChoices. You will have access to leading-edge data tools and work on all aspects of our business, from optimizing user experience on the site to monetization and helping grow our reach as a two-sided marketplace. You would be working with SQL, Python, R, Excel, and more.

Join our team and help us further our mission to educate and match consumers to the best senior housing and care options.

We are looking for someone who...

Is a problem solver with a B.A./B.S. in Applied Mathematics, Statistics, Economics, Physics or another quantitative field; with 3-4 years of analytical work experience
Is an entrepreneurial professional with management experience and strong leadership skills
Lives and breathes big data
Can build audiences from big data
Has the capability to operate independently and drive process
Has the ability to negotiate and effectively influence internal and external partners and advocate for internal resources required to drive continued growth
Can gauge performance of existing traffic acquisition initiatives, recognize optimization, and grow opportunities across a variety of performance marketing channels
Can gain insights and share hypotheses on both competitive and web analytics
Has a general understanding of market segmentation, sizing and statistics
Knows Excel, R, SQL, Python. Spark experience a plus
Has experience with email marketing and business intelligence tools (Looker, Tableau - strongly preferred)
Is familiar with running Google and Facebook ad campaigns
Has experience with online advertising and marketing growth metrics
Ability to design, execute, and oversee A/B tests on email templates and landing pages to maximize revenue opportunities
Can collaborate with a team of account managers, data scientists, and engineers to deploy, report, and optimize marketing campaigns, such as eCPM
Can leverage statistical analysis and machine learning techniques to deep-dive into our user base and build complex models to underpin performance and predict user behavior
Things You'll Like About AgingChoices:

We value and encourage creative thinking & intellectual curiosity.
There are interesting new challenges every day.
You will work within the top incubator of emerging companies.
You will have access to cutting edge tools.
You'll be part of a passionate team with broad skills and interests.
We offer competitive salaries, benefits, and a relaxed work environment.
Free lunch Fridays!
LifestyleCX, LLC. is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law.

AgingChoices.com (a LifestyleCX Company) at a glance

AgingChoices educates and matches consumers to senior living and home care solutions

AgingChoices.com (a LifestyleCX Company) focuses on Consumer Internet, SaaS, Senior Health, Senior Housing, and Home Care. Their company has offices in Cambridge, Guilford, and Rocky Hill. They have a small team that's between 1-10 employees.

You can view their website at https://www.agingchoices.com or find them on Twitter, Facebook, and LinkedIn.

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