Affinity China is a private platform that provides high-net-worth Chinese with access to unique luxury, lifestyle, and travel opportunities. Beyond access, we deliver loyalty programs, financial services, and a range of complimentary products to our clients through a network of partners and delivered privately via a mobile app.

Derek Muh

Avatar for Derek Muh
Co-founder @Affinity China. 7 years in China's luxury sector. Co-founder and investor in upscale F&B projects in Shanghai including CVRVE and M1NT Shanghai.
CEO, @matchfireco • I've built, run, funded, crashed, sold, and launched startups since 1995. not necessarily in that order.
Investor/ entrepreneur in tech, education & healthcare startups, films and commercial RE; former founder & finance slave; China/fundraising/IR expert
Co-Founder of America Innovates Managing Partner at Loeb Capital Advisor at E3 Capital, Amplify, PassionFlix
Total raised


Funded over

3 rounds

Latest round

Nov 2013

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