Avatar for AdmitHub

Enrollment Management Chatbot Technology

Marketing Specialist

$70k – $80k • 0.05% – 0.015%
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About AdmitHub:

We bring the power of artificial intelligence and machine learning to higher education through a chatbot-driven text-messaging platform that guides students to and through college. Our bots help students find the answers they need, wherever they are, whenever they need it--and offer colleges a way to give one-on-one support to vast numbers of students.

We are both mission and margin driven. We’re committed to helping colleges operate more effectively and helping their students succeed on the path to and through college. We also believe in rigorous independent research of our products, especially with respect to at-risk students. (See the results of a recent study on our work with Georgia State University here

At AdmitHub, you will be working in a cutting-edge space on new and exciting problems, driving large-scale social impact, help solve unique scalability challenges and be part of an exciting stage of a high-growth company.


The Role:
Are you inspired by design? Looking to flex your brand muscle? Do you do digital?.

We are looking for a Marketing Specialist to evolve our marketing function and grow our distinctive brand. As our marketing specialist, you’ll be responsible for executing our content calendar, developing our channel strategy and working cross-functionally with leadership, sales, customer success, and product to improve the customer journey, as the tip of the spear! This is a perfect opportunity for someone with a strong creative background who is interested in developing and executing a digital and brand strategy to make waves in the market.


Why AdmitHub:
Working in a cutting-edge space on new and exciting problems
Large-scale social impact
Solve unique scalability challenges
High impact role at a company


Responsibilities

Build Brand
Inform and implement brand guidelines & positioning with AdmitHub leadership.
Collaborate with multiple teams to ensure consistent, reliable messaging that tells our story and gets people excited about AdmitHub.

Drive Inbound
Partner with the Director of Marketing to deliver a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, video, whitepapers, ebooks, reports, webinars, infographics, etc.).
Drive content creation by both developing content yourself and working with internal and external collaborators
Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content (including digital marketing campaigns).

Coordinate Outreach
Work hand in hand with the business development team to scale monthly outreach campaigns and nurture streams via Hubspot while optimizing our messaging with a goal of driving sales Opportunities.
Manage engagement programs, such as webinars, educational sessions, in-person events, and conference activities

Optimize Continuously
Use data to test messaging/channels through A/B testing & monthly activity metrics.
Analyze pipeline progression with customer-facing teams to understand how our marketing activity turns into customers, and continually refine our process to convert customers.

Qualifications
BA/BS degree or equivalent work experience.
Design experience (Infographics, sales decks, landing pages)
Strong verbal and written communication skills
Proficiency in HubSpot’s marketing automation and blogging software features to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
Comfortable with analytics (Google Analytics, Excel, Hubspot reporting)
Bonus skills: HTML/CSS, Adobe Creative Suite

Benefits

Compensation: Competitive Based on Experience
Health, vision and dental insurance
Flexible vacation - Take time off when you need it, we trust you
Equity stake of the Company's Common Stock with exercise price equal to the fair market value on the date of grant and commensurate with your experience and role

AdmitHub at a glance

Enrollment Management Chatbot Technology

AdmitHub focuses on Education Technology and College Admissions. Their company has offices in Boston. They have a small team that's between 11-50 employees.

You can view their website at http://admithub.com or find them on Twitter, Facebook, and Product Hunt.

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Senior Frontend Software Engineer

Business Development Representative

Senior Applied Artificial Intelligence Engineer

Software Engineering Manager

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