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Vice President of Marketing

$90k – $120k • 0.001% – 0.5%
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The individual who fills this senior position as Vice President of Marketing will be a critical part of our marketing department and will have a tremendous opportunity to grow within the team. Acuity is the perfect place for anyone who loves design, art, and technology and wants a place to hone universally sought-after marketing skills right on the cutting edge.

Your Work with Us

Responsibilities:

- Exercise a data-centric approach to gather customer/user insights and use data to improve future marketing campaigns and results.
- Co-develops and executes seasonal marketing plans and strategies with -
measurable KPIs.
- Schedules and leads internal marketing meetings, brainstorms, updates, and campaign recaps.
- Collaborates with the Social Media team to develop and execute social and influencer strategy.
- Manages agency partners, including Public Relations and Affiliates, to maximize performance, exposure, efficiency and ensure accurate brand messaging across all platforms.
- Works closely with the creative team to coordinate assets, emails, and collateral.
- Understands the importance of a deadline and is flexible with shifting deadlines and priorities.
- Has a pulse on customer and incorporates popular trends into marketing materials.
- Collaborates with agency partners to manage affiliate relationships and execute monthly campaigns.
- Creates and executes an informed strategy for social and website retargeting.
- Oversee and execute strategy on company marketing initiatives that contribute to our high growth goals, including demand generation, customer acquisition, marketing operations, content, events, social media, PR,
branding, and more.
- Be able to wear a strong product marketing hat. Align closely with product
and revenue teams to understand our client's needs, create go-to-market
strategies, and create communication and collateral that reflects Rize’s brand and ROI for clients.
- Implement a product marketing plan to ensure alignment on all new product feature announcements, launches, and sales/marketing collateral.
- Be involved in annual and quarterly planning, keeping track of the budget, and
reporting on marketing initiatives performance, with a focus on ROI &
revenue growth. You must be a strong analytical leader and be very comfortable with marketing metrics.

Qualifications:

- 4-8 years of work experience.
- Experience working in groups/teams, with excellent communication skills both verbal and written.
- Confident attitude, reaching out to new potential partners and stakeholders across the company.
- A desire to mix both analytics and relationship management into daily tasks.
- Ability to think outside the box using creative problem-solving.
- Have an agency and/or startup background is a big plus

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