Digital Marketing Executive
(2+ years exp)₹2.4L – ₹3.5L
Published: 4 weeks ago
Aaroh Consulting
CMO on demand, Marketing Shared Services
Job Location
Job Type
Full TimeVisa Sponsorship
Not AvailableRelocation
AllowedSkills
Lead Generation
New Business Development
Digital Marketing
Marketing Management
Cleint Services
Hiring contact
Arundhati MukherjeeThe Role
Job Description
Devising strategies to drive online traffic to the company website
Tracking conversion rates and making improvements to the website
Developing and managing digital marketing campaigns
Utilising a range of techniques including paid search, SEO and PPC
Overseeing the social media strategy for the company
Managing online brand and product campaigns to raise brand awareness
Managing the redesign of the company website
Improving the usability, design, content and conversion of the company website
Responsibility for planning and budgetary control of all digital marketing
Evaluating customer research, market conditions and competitor data
Review new technologies and keep the company at the forefront of developments in digital marketing
Consulting with clients to propose and confirm solutions
In addition to this, the incumbent will need to have a reasonable understanding of other marketing channels including offline channels to ensure comprehensive approach to developing and executing marketing solutions
Requirements of the role
Marketing/Business qualifications
Experience managing PPC, SEO and Affiliate programmes, experience is required
Strong understanding of current online marketing concepts, strategy and best practice
Experience in ecommerce, SEO, PPC, Email marketing, and social media
Previous experience in a similar digital marketing role
Previous experience in generalist marketing role
Experience in dealing with clients – understanding client requirements, developing solutions, getting approvals for solutions, reporting, etc.
Devising strategies to drive online traffic to the company website
Tracking conversion rates and making improvements to the website
Developing and managing digital marketing campaigns
Utilising a range of techniques including paid search, SEO and PPC
Overseeing the social media strategy for the company
Managing online brand and product campaigns to raise brand awareness
Managing the redesign of the company website
Improving the usability, design, content and conversion of the company website
Responsibility for planning and budgetary control of all digital marketing
Evaluating customer research, market conditions and competitor data
Review new technologies and keep the company at the forefront of developments in digital marketing
Consulting with clients to propose and confirm solutions
In addition to this, the incumbent will need to have a reasonable understanding of other marketing channels including offline channels to ensure comprehensive approach to developing and executing marketing solutions
Requirements of the role
Marketing/Business qualifications
Experience managing PPC, SEO and Affiliate programmes, experience is required
Strong understanding of current online marketing concepts, strategy and best practice
Experience in ecommerce, SEO, PPC, Email marketing, and social media
Previous experience in a similar digital marketing role
Previous experience in generalist marketing role
Experience in dealing with clients – understanding client requirements, developing solutions, getting approvals for solutions, reporting, etc.
More about Aaroh Consulting
Founders
Asha Nirmal
Founder • 3 years
Bengaluru
Arundhati Mukherjee
Founder Director • 3 years • 8 years
Delhi
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