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Powering the future of player centricity

Powering the future of player centricity

12traits is building a platform of human understanding. By leveraging psychometrics and machine learning, we understand users and customers at a fundamental human level. Our data and insights empower companies to create truly human-centered experiences and cater to the deeper needs, values, and motivators of their audience.

Senior Data Scientist

Senior Software Engineer

Joe Schaeppi

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Co-founder at @12traits, leveraging psychometrics to push the frontier of tailored & dynamic experience. Co-founder @Epicstoke Previously head of UX at Big Fish
Co-founder @12traits, leveraging psychometrics for frontier user analytics. Previously founder of deep tech company builder @wattx and consultant @BCG.