Sales Development Representative
2018 - 2019 (7 months)
-- Closed $22,500 in new business with a 40% closing rate -- Qualified leads and generated 115% of opportunity quota leading to a $330,000 pipeline -- Prospected and...more contacted 350+ new leads per week to generate interest and book qualification meetings
CHANNEL MARKETING MANAGER
2018 (4 months)
-- Spearheaded conversion funnel flow and landing page optimizations which led to an 8% increase in leads -- Directed outsourced Facebook team in A/B test establishment...more and performance, reducing cost per lead by 12%. -- Pioneered and executed organic YouTube strategy to increase discoverability and grow views by 15% month over month.
User Acquisition Manager
2016 - 2017 (about 1 year)
-- Conceptualized and developed acquisition strategy; Headed plan implementation in partnership with the editorial team to deliver 148% of KPIs with major partners Michaels...more and RetailMeNot at 71% of allocated budget. -- Redesigned and optimized Facebook advertising platform, resulting in acquisition of nearly 169,000 users at a $1.47 CPI (blended CPI at $1.07 – target CPI at $1.50)
-- Allocated and maximized $100,000 monthly budget for acquisition of ~45,000 new users per month -- Identified, developed, and garnered strong professional relationships...more with 40+ YouTube influencers & bloggers to plan product integrations and advertisement opportunities. -- Cultivated and expanded Tech & Audiophile communities by 10% month over month via targeted influencer marketing campaigns.
-- Accelerated brand growth to over 1M fans via social campaigns on Facebook, Twitter & Instagram -- Generated the creative copy for marketing campaigns emailed to...more 195K subscribers via MailChimp
- Designed an Excel based repository tool focused on capturing and mining client and market intelligence to improve the overall sales effectiveness of the team - Developed...more sales & marketing reports for sales leadership to support overall team goal attainment
I utilize social tools to drive growth for small - medium sized startups - I currently work in user acquisition at Darby Smart, a content based platform site designed to unlock creativity. Previously, I worked in a similar role at Massdrop, a group buy community for consumer electronics.
At Darby Smart, I have been given various goals to hit. Most recently, I have seen over 75% month over month growth in video views for two consecutive months. Prior to that, I was tasked with user acquisition for the app with a goal of a $1.50 CPI, where I consistently achieved acquisition below $1.20 / user. Originally, my goal was to hit 15,000 sessions in a week, and that took me under a month to accomplish.