We are searching for a Digital Marketing & Growth Manager to join the CoinSmart team in creating the next generation Cryptocurrency Exchange platform. This is a full time position in Toronto, Ontario.
If you live and breathe digital marketing, we want to talk to you. This role is responsible for developing, implementing, tracking and optimizing our digital marketing campaigns across all channels, as well as helping grow our online communities, brand awareness and user base.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
- Plan and execute all digital marketing, including assisting with SEO/SEM, email/drip campaigns, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Manage CoinSmart’s blog and GetSmart resource center, providing editorial oversight ensuring quality and consistency of brand voice across all published content
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Target and cultivate relationships with influencers
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Write and review copy for various marketing touch points – including content, emails, website copy and more
- Plan and attend community events, conferences and webinars
- Manage projects with design, sales, talent, support and other cross-functional teams to ensure that high-quality assets are developed on time and on budget
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Keep current with cryptosphere, including news, trends, competition and technologies
- Previous start-up experience and background in FinTech is a plus
- BS/MS degree in marketing or a related field
- 3+ years of experience in marketing, business development or related field
- Demonstrable experience leading social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent ability to multi-task and manage numerous detailed projects with tight timelines
- Exceptional communications, writing and editing skills
- Highly collaborative and capable of managing contributors indirectly in a dynamic environment
- High-energy, self-directed and team oriented, passionate about operational excellence
CoinSmart is an equal opportunity employer and strongly encourages applications from people of colour, persons with disabilities, women, and LGBT applicants
CoinSmart has changed the landscape by making cryptocurrency accessible to Canadians with all levels of crypto experience. Breaking down the barriers of complex and confusing crypto transactions, CoinSmart offers simple solutions, learning tools for all levels, and 24/7 client support.
The user-friendly platform features enterprise-grade security, cold wallet storage, and easily-generated tax-time reports. For more experienced investors, CoinSmart offers advanced charting, order book functionality and dedicated SmartReps for wealth clients. All clients benefit from competitive fees, as well as CoinSmart’s same day funding, withdrawal and verification SmartGuarantee.