CloudTags creates Connected Stores. In comparison to the 1-3% of customers using the retailer's mobile apps on their phone while in the store, CloudTags allows physical store retailers to know products considered and emails for 15-25% of store customers on average who aren't ready to buy yet.
By re-engaging these shoppers with personalized digital content related to those products, via… · More email and display, we convert them into customers and consistently increase average order value by 30%. We call our methodologies "in-store remarketing."
CloudTags allows physical store shoppers to explore the store and research product via beacon and NFC-powered customer tablets, provided by the retailer. We've aligned incentives of the commission-based salesforce through our Connected Commissions tracking system. If the customer provides an email and buys later online, both the store and sales associate get attributed credit for those sales.
January 2016—Connected Store at Timberland Herald Square
Timberland is trying to merge online and offline shopping with its first digitally connected store, equipped with tablets that customers can use to learn… · More more about the retailer's products. The New York City Herald Square store (one of Timberland's 13 full-price retail shops in the U.S.) made the feature available on Saturday, Jan.
January 2016—In-store analytics displaying product interest and customers
It allows the customer to see daily performance in terms of usage, email sign-up, opens, clickthrough and online sales. There is also a sales associate… · More leaderboard showing top team members ranked by the number of collections they've created.
November 2015—First smart pop-up store launched in Canada.
BRIKA puts its artisans front and centre on its website and it's the same situation in its physical retail locations: its flagship store on Queen Street… · More West in Toronto and its various pop-up installations in both the US and Canada. Its latest pop-up will span the holiday season at the upscale Yorkdale Shopping Centre.
April 2015—Tracking online sales back to stores and sales associates.
Store associates use CloudTags' NFC functionality to tap the back of tablets before handing to customers. If the customer opts-in via email at the end,… · More then later sales that happen online can be credited back to the store and associates who helped them.
March 2015—Digitally re-engage store browsers with display and email.
CloudTags is the first data platform to power in-store remarketing. This allows the retailer to offer product-specific and personalized digital content to… · More browsers after they leave a physical store.