- Started blogging and consulting as I left sales to travel abroad - recognized as a Top 50 Travel Blog by Rise Global in the first year - Create content for hotels, travel...more brands and tourism boards - Visit Mexico, Preferred Hotels, Norwegian Cruises - Speaker at several travel/tech industry events - Women's Travel Fest, Travel Massive, Runway Incubator - Consult startups and travel brands on marketing strategy (GTM, launches, social, influencer, experiential) - Hard Rock, Travelove, Zipkick
Chapter Leader, Event Producer - San Francisco
2015 - 2018 (almost 3 years)
- Co-Organized monthly SFBA events, content and newsletters for more than 2k local travel industry professionals; world's 3rd largest chapter - Forged and maintained partnerships...more with local and global sponsors including Singapore Airlines, 500 Startups, Israel Ministry of Tourism - Connected with the Bay Area's top and emerging talent in travel tech, operators, content creators, marketing, hospitality and more
Social Media Account Director, Founding Team
2010 - 2012 (over 1 year)
- Head of account strategy and management for 10+ clients as social media for business first became a thing; founding team through acquisition by Sachs Media Group - Developed...more multi-award winning "Moms Against Cooties" and "Healthy Pools" campaigns for the American Chemistry Council - Launched and managed Fort Lauderdale office, recruited and managed team of 3; contributed 360k in new business - Named one of America’s Most Promising Companies by Forbes, 2011
- Supported consumer PR team on press cycles, promotions, events, celebrity wrangling, influencer gifting, media relations, media training, media tours, publicity reporting...more and new business pitches at Harper’s Bazaar #3 ranked NY firm - Supported red carpet, runway and popup events including Target Harlem Grand Opening, Veuve Clicquot Polo Classic, Mercedes-Benz Fashion Week - Clients included consumer lifestyle brands such as Gilt Groupe, Milly, H&M, Napolean Perdis
- Supported several account teams on press cycles, promotions, partnerships, events, FAM trips, media relations, media training, media tours, rebrand campaigns and publicity...more reporting at O'Dwyer's #1 ranked travel PR agency - Clients included hotels, destinations and tourism boards such as Ritz-Carlton, The Roosevelt Hotel, Emerald Coast CVB
Brand Activation · Influencer Programs + Social Media Strategy
The international shipping industry is under siege by the tech world. Fleet and… · More Flexport are just a few of the companies hopping into the space, but entrant Grabr is taking a different approach with a marketplace powered by individuals.
Influencer Marketing Collaboration w/ The Blonde Abroad
Showcasing both ends of Grabr's dual-sided marketplace (traveler + shopper) experience from a vibrant lifestyle perspective in collaboration with… · More top-ranked global travel blogger Kiersten Rich of The Blonde Abroad.