New Business & Innovation Manager
2005 - 2008 (over 3 years)
As the first manager of the newly created New Business Development unit, I facilitated Whirlpool Canada’s introduction into the consumable space – including e-commerce...more (Affresh.ca / everydropwater.ca) – and led the expansion of specific profit pool businesses.
Developed a highly effective charter sponsor program for the launch of Yahoo! Canada en Francais (now Yahoo! Quebec) alongside other Yahoo! countries like Brazil and Mexico....more In charge of pitching and selling to potential Canadian partners in order to support this important launch within a highly competitive market.
CIM (Consumer Impact Marketing) is Canada’s leading provider of outsourced sales and marketing services. I managed CIM’s largest client (DFC: Dairy Farmers of Canada) while...more supervising and motivating a team of four regional managers and 20 sales representatives, all working across Canada in the retail and promotional sectors.
National Customer Marketing Manager
1995 - 1999 (over 4 years)
Developed national sales & marketing strategies and tactical plans as part of a multi-functional team created to ensure the success of new product launches (mainly...more Pantene hair products). Assisted the National Account teams with specific tools to facilitate sales through new initiatives. Subsequently took over Loblaws Quebec’s Health & Beauty care portfolio.
Launched a Yahoo! country site (Yahoo! Quebec) back in early 2000's. Passion for tech and digital marketing never stopped since then...
Opened the direct to consumer (e-com) sales channels for Whirlpool lines of consumer products affresh.ca (appliances cleaners) and everydropwater.ca (water filters) which included a subscription program.
More recently, as a consultant for the last 7 years, worked with two start ups in the digital promotions world, brought in over $2 millions in incremental sales. Additionally, worked with selective brands, helping them raised their 'Talkability' through strategic on/off line marketing plans (a good example of that is RENOVA premium paper brands).