Principal UX Designer
2018 - Present (almost 2 years)
Senior UX Designer
2017 - 2018 (7 months)
2016 - 2017 (over 1 year)
2011 - 2016 (over 4 years)
Collaborate daily with a team of writers, clients, designers, project managers, and coders on a wide range of creative projects. Design responsibilities include: email campaigns,...more iconography, illustration, web, identity, trade-shows, TV conception, animation and print collateral. Lead concept development and stylistic direction for high profile internal initiatives, including the company kickoff, iconography brand guidelines and new customer on-boarding email experience.
Brand Identity Guru
2001 - 2012 (over 10 years)
Designed corporate identity, sales presentation tools, packaging, POP displays, FSI, catalogs, trade-show graphics and various other marketing materials. Co-directed food...more and packaging photo shoots. Managed creative staff and scheduling of projects when the Creative Director was absent. Responsible for all production work, managing vendors, pre-press, and supervising press approvals.
Recent overhaul of the customer email onboarding experience. I worked directly with a copywriter and project lead to develop a new visual hierarchy for the email campaigns. The result of the new experience was an significant increase in the open and click-thru rate, as well as a decrease of the unsubscribe rate.